Research commissioned by Nevion indicates that 66% of broadcasters
say they currently have, or partially have, the required skills for a
transition to IP in live production.
Broadcasters Say Skills Are in Place for IP Adoption |
| Research carried out byFuturesource Consultingon behalf ofNevion, a developer of media transport from the camera to the home, shows that although issues such as cost, perceived immature equipment and software, security and interoperability remain barriers to adopting IP for broadcast, lack of skills is not considered a problem. |
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The research is based on a sample comprising vice presidents of technology and chief engineers from primary broadcasters in eight major countries. When asked if their organisations had the necessary levels ofoperational and technical knowledgerequired for a transition to IP in live production, two-thirds of broadcasters said they currently have, or partially have, the right skills. “Overall, the research indicates that the transition to IP is already underway, with the main barrier being thecost of the upgrade. On the flip side, the major driver for the change is thepotential cut in operating expenses,” saidAdam Cox, senior analyst, broadcast & professional video equipment, Futuresource. “But surprisingly, while the lack of knowledge and expertise is an issue for some broadcasters, the majority of those surveyed don’t see these factors as a major barrier.” |
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Broadcasters in theUSAdemonstrated higher confidence levels in their in-house skills than those in other locations. Half of US respondents said they had the correct skills in place compared to only 14% indicated byEuropeanbroadcasters. A further 25% of US respondents said they partially had the right skills, while 43% of European counterparts gave the same response. Broadcasters in both regions are engaging intraining and recruitmentto bridge the gaps that do exist. Overall, 52% of respondents are hiring new staff, while 81% are training their existing personnel. When comparing the US and Europe, 69% of US broadcasters are looking for new hires and 77% are training existing staff, while only 36% of European respondents are hiring with 86% opting for training. Nevion’s CEOGeir Bryn-Jensensaid their company is experiencing a strong interest in the use of IP in live broadcast in the market place, as supported by the research findings. “The confidence of broadcasters in their skills is a very positive factor for transition to IP. Other obstacles, like costs, can be overcome by making the transition incrementally and enabling co-existence with existing systems, which Nevion has been promoting.” www.nevion.com |
