AgileTV Platform
Agile TV
Category Streaming
AgileTV Platform - A Full-Featured TV Service Delivered in Record Time
In the TV business, timing is everything. Audiences expect instant access, operators need fast results, and telcos cannot afford to miss the moment. For Lowi, Vodafone Spain's high-growth subsidiary, the challenge was launching its first TV service without
compromising the simplicity and value-driven DNA its customers expect.
Lowi wanted a service that felt effortless for users yet powerful enough to stand out in a crowded market. They needed it to launch quickly, packed with features, and at a price point aligned with their positioning. That's why Vodafone chose AgileTV to deliver
the new Lowi TV.
The Challenge
Launching a TV offering from scratch is never easy. Content rights, technology stacks, operational workflows, and user experience must all come together seamlessly. For Lowi, success meant overcoming four key hurdles:
Speed to market - Deploying a feature-rich service in record time.
Cost-effective - Keeping costs under control while offering premium service.
Simplicity - Delivering a user-friendly product for customers.
Reliability - Selecting a solution built on technical and operational excellence.
The AgileTV Approach: A full TV Service in three months
AgileTV's TVaaS model provided the foundation Lowi needed: an end-to-end, cloud-based solution — multi-device ready, with advanced UX, personalization, and flexible monetization — that had already proven successful with other telcos but was tailored to Lowi's
specific goals. AgileTV and Lowi's technical team worked side by side to ensure the service reflected Lowi's brand promise.
AgileTV’s approach enabled Lowi to go live within just three months. The platform integrated IPTV, OTT, and cloud capabilities into a single, cohesive service, featuring advanced capabilities such as VOD, Catch-up, cloud recordings, super aggregation, and AI-powered
recommendations. Customers can access over 110 live channels, including premium sports and entertainment, on any device — from smart TVs to mobile phones — with an intuitive experience.
The scope extended far beyond software. AgileTV integrated the service into the Android TV-certified set-top box chosen by Lowi, fully branded with their corporate identity. The STB implementation included device management capabilities that allow customer
care teams to provide advanced remote assistance. AgileTV also deployed its CDN technology, enhanced with high-security features required by sports rights holders, to protect premium content. AgileTV delivered a complete observability framework, giving Lowi
full visibility and management of the platform across operations.
Setting a New Standard
The launch of Lowi TV proves that a challenger brand can enter the TV business with the same speed and agility that defines its core offering. Lowi has strengthened its competitive position, opened new revenue streams, and increased customer satisfaction and
lifetime value, achieving fast time-to-market with a short development and testing cycle.
For AgileTV, this collaboration shows what’s possible when technology and partnership align: complex deployments executed quickly, with lower TCO and without compromising quality or user experience.
Lowi TV represents a milestone for the TV market: a full-featured television service deployed at unprecedented speed, delivering value to both operator and customers. This isn’t just another TV launch, it’s a blueprint for how telcos everywhere can embrace
the future of TV: faster, smarter and with security and simplicity at the core.
