Cameras

DMW Awards Partner

facebook

Designed with ❤ by jsns.eu

Canon’s Optical Unit for Box Lenses Delivers Broadcast Drama and Expression

Canon’s new optical unit for 4K broadcast can be integrated into field box lenses to create engaging images with a shallow depth of field and highlight dramatic events for broadcast.

Cameras

Canon’s Optical Unit for Box Lenses Delivers Broadcast Drama and Expression

Cameras

Canon EOS R50 V Camera Captures Cinematic Video for Professional Livestreams

Canon EOS R50 V combines a flexible interchangeable RF lens mount with professional filmmaking features including a 24MP sensor, 4K video, audio control and Canon Log 3.

Cameras

Sony VENICE Extension System Mini Reduces the 8K Footprint

Sony’s Venice Extension System Mini is a versatile, compact system solution for filmmakers and production teams, increasing flexibility and ease of use in various shooting scenarios.

Cameras

Sony OCELLUS Adds Camera Tracking to Sony’s Virtual Production and AR Tools

OCELLUS Supports stable marker-free tracking that integrates cameras with multiple sensors for virtual production, AR and broadcast applications including sports, news and weather.

Cameras

James Tonkin Selects URSA Cine 12K’s Large Format for The Yardbirds Retrospective

Hangman’s James Tonkin captured The Yardbirds’ legacy with URSA Cine 12K LF for its dynamic range and resolution that allowed him to compose a wider frame and crop for mid-shots.

Cameras

Panasonic’s LUMIX S1RII Supports 8K Video, New Codecs and Faster Workflows

The new LUMIX S1RII is a Full-Frame mirrorless S Series camera, built for stills capture and video, with an 8.1K / 44.3MP BSI CMOS sensor and more Open Gate flexibility for framing.

Cameras

Blackmagic PYXIS 6K Captures a Shopping Dream for Rossetto Supermarkets

The PYXIS 6K helped DP Alessandro Zonin shoot an ad campaign with the precision and colour accuracy needed to composite an actor’s CG double into a familiar supermarket environment.

Cameras

Blackmagic PYXIS 6K Sets the Style, Colour and Look for Helmut Lang in NYC

Philipp Paulus took advantage of the Blackmagic PYXIS 6K’s rigging and framing options, using the open gate 3:2 aspect ratio for the feel of a photographic format for a high fashion shoot.

Arri alexa 35 base model applicatio shot

Cameras

New ALEXA 35 Entry Model Brings Flexible Licensing and Lower-Cost Media

ARRI’s ALEXA 35 can now be purchased as lower-cost Base model, upgradeable to Premium spec via flexible software licenses. Codex is also releasing new low-cost ProRes-only drives.

Cameras

Blackmagic URSA Cine 12K LF Captures Lives of Children in Light and Shadow

DP Ben Saffer chose the URSA Cine 12K LF’s large sensor and colour science for a film that uses light and shadow to capture wide landscapes and the relationships between young siblings.

Cameras

Sony BURANO Version 2.0 to Update Formats, Monitoring and Outputs

BURANO Version 2.0 will include further recording modes, added support for SDI output, proxy recording and functionality for live event and multicam productions.

Cameras

Blackmagic Cinema Camera 6K Captures Curél Commercial on the Rocks

Director Shuma Jan shot this spot for Japan’s Curél brand with Cinema Camera 6K in open gate format, choosing the camera for its colour rendition, full frame sensor and of course skin tones.

Cameras

ARRI ARTEMIS 2 Live Camera Stabilizer Adapts to EFP/ENG Productions

ARRI’s ARTEMIS 2 Live stabilizer is compact, modular and upgradeable, allowing various types of professional users to adapt their rig to changing sports and event production demands.

Sony FX9 Captures Cinema-quality Live Event Broadcasts for Spain's RTVE

RTVE’s programme is the first TV production in Spain to use large-format camera sensors, producing concerts with cinematic image quality…

DP Tim Hawkins Selects Sony BURANO for Versatility and Cinematic Looks

Tim Hawkins talks about his long career as a DP shooting TV series and documentaries. A long-term Sony camera user, he recently invested in…

Blackmagic G2 Multicam Workflow Takes TEDxGenova Outdoors

ADP Events managed the technical production of a special TEDxGenova outdoor event, choosing two URSA Broadcast G2 cameras and two…

ARRI 265 Delivers Large Sensor 65mm Cinematography in a Compact Design

ARRI’s new ALEXA 265 compact 65mm camera has a 15 stop dynamic range, high sensitivity and in-camera ND filter system, and uses the same…

Sony Comes to EnergaCAMERIMAGE to Show New Cinema Line Updates

Sony is returning for the sixth time to EnergaCamerimage 2024 in Poland with plans to launch and show forthcoming updates to VENICE 2, FX6…

Canon’s New RF Hybrid Lenses for EOS R Expand Options for Video and Stills

Built with functionality specifically for video, Canon’s hybrid RF lenses include a smooth operation iris ring, silent fast focus,…

ARRI’s New Tuneable Ensō Prime Lenses Take ARRI Looks to a Wider Market

New ARRI Ensō Primes are designed for corporate and commercial productions and owner-operators. Portable and versatile, their looks can be…

'Beetlejuice Beetlejuice' Receives Special Treatment from Sony VENICE 2

DP Haris Zambarloukos, BSC, GSC shot the new Beetlejuice film on the Sony VENICE 2 camera, taking advantage of the camera’s colour…

EMG / Gravity Media Updates its Lens Stock with FUJINON Zooms

EMG / Gravity Media has upgraded its lens stock, aiming to keep their equipment in line with new broadcast innovations and ensure the…

Grass Valley's LDX 135 Modernizes Camera Fleet at Mediaset in Italy

Mediaset replaced its cameras with a fleet of Grass Valley’s 4K native, ST 2110-compliant LDX 135 cameras, with UHD with HDR recording,…

Canon’s New EOS C80 Compact Cinema Camera Features 6K Sensor and RF Mount

Canon’s new compact 6K cinema camera, the EOS C80, is the second EOS model with an RF mount. It integrates the Dual Pixel CMOS AF II…

Sony’s CCU Camera and 4K Live Production Monitors Support ST 2110 IP Workflows

Sony’s compact HDC-P50 has a 4K sensor and licenses adapting it into diverse applications; the 16.5in 4K HX live production monitors…

Sony ILME-FR7 PTZ Cameras Support Remote Operated Studio at Nine Network

Nine Network’s new remotely operated broadcast news studio features Sony FR7 PTZ cameras, allowing both remote production from Sydney and…

Sony’s New 4K Camcorders Focus on AI Functions, Interoperability, Connectivity

The new HXR-NX800 and PXW-Z200 with 1.0-type CMOS sensor, 20x optical zoom, AI recording and streaming capabilities, suit broadcast,…

Vizrt PTZ3 PLUS Cameras Simplify Broadcast and ProAV Productions

The PTZ3 PLUS and PTZ3 UHD PLUS cameras support HD/UHD video quality, 20-30x zoom, AI tracking, and embedded FreeD camera tracking data via…

Canon’s New EOS R Cameras Focus on Fast-paced Action and Accurate Tracking

Canon’s EOS R1 and EOS R5 Mark II accelerate high volume data processing and use deep learning to upgrade autofocus, continuous shooting…

Hitsujibungaku Records a New Music Video on the Blackmagic Camera App

With a theme of smartphone addiction, this production surrounds the band with LED displays, shooting on ten iPhones with Blackmagic Camera…

Canon Develops New Firmware and Applications for 4K Remote PTZ Cameras

Canon will soon make free firmware available for 4K remote cameras and remote controllers, intended to improve the functionality and…

Blackmagic Camera for Android Supports Cloud Collaboration and 8K Recording

The new Blackmagic Camera for Android adds digital film features and controls to Samsung Galaxy and Google Pixel, based on the same…

DuckoChan Projekt Captures Natural Beauty with Blackmagic Camera Workflow

Candra Agustinus in Indonesia captured distinctive local views of Indonesia’s island life using his URSA Mini Pro 12K OLPF and Pocket…

Reuters Equips Worldwide Video Journalist Team with Sony Cameras

Reuters's global network of on location reporters now use Sony Alpha 7S III and PXW-Z280 cameras, G Master lenses and UWP-D wireless audio…

Panasonic’s LUMIX GH7 Records Apple ProRes RAW, Adds ARRI LogC3 Profile

The LUMIX GH7 now includes Apple ProRes RAW internal recording, and records 32-bit float audio directly into video files, making it…

Canon EOS C400 Adds RF Mount and Connectivity for Cinema, Live and Virtual

Canon’s new EOS C400 cinema camera has an RF mount, triple-base ISO and Dual Pixel CMOS AF II. A Cine Servo lens follows with 7x optical…

Sony Plans New Firmware Updates for Sony BURANO Digital Cinema Camera

Two forthcoming BURANO firmware updates will include new recording modes, support for live event production and de-squeeze options, planned…

Blackmagic Cameras Capture a Documentary at the Edge of History

A documentary featuring the lives of people residing along the Beijing Great Wall Cultural Belt was captured over nearly five years with…

Panasonic LUMIX S9 Adds Custom LUT Functionality and New LUMIX Lab App

Full-frame mirrorless LUMIX S9 is the LUMIX S Series’ first compact model, with a 24.2 MP CMOS sensor, dedicated LUT button, multiple I.S.…

Canon to Push Ahead with EOS R1 as Top of the Line for EOS R SYSTEM

Canon has begun development of the EOS R1 full frame mirrorless camera, with a new image processing system to improve Auto Focus, and more…

Sony and Lega Serie A Deliver the Coppa Italia Final with Colour and Style

Lega Serie A and Sony worked together at the Coppa Italia Frecciarossa final to evaluate their camera applications and use of new…

Bit Part’s bitbox Extends Very Long Remote Camera Control for DoPs and DITs

Connectivity specialist Bit Part developed a remote camera control radio called bitbox for ultra-long range camera control to help…

Sony BRC-AM7 4K 60p PTZ Camera Features AI Tracking and Auto Framing

Sony’s new top of the range PTZ camera is the BRC-AM7, a 4K 60p model with integrated lens, compatible with Sony’s existing cameras and…

Grass Valley Shows New RF and 5G Cameras and Framelight X Upgrades at NAB

NAB Grass Valley showed new LDX 135 and LDX 150 cameras integrating RF or 5G bonded cellular transmission; and Framelight X upgrades for…

Sony FR7 Cameras Enhance Automation and Image Quality at ITN News Studio

NAB Show ITN deployed Sony’s FR7 full-frame PTZ interchangeable lens cameras to automate operations and bring cinematic 4K HDR content and…

Mediahaus Live Streams the Mountain Attack with SRT, 5G and URSA Broadcast G2

Mediahaus used a standalone 5G network to bring low latency live camera feeds from URSA Broadcast G2 from mountaintop competition ski runs…

Innovative Production Services Invests in Panasonic for Live and Studio Projects

Innovative purchased a range of broadcast standard Panasonic cameras across 4K studio, PTZ and heldheld models, aiming for colour…

RED Digital Cinema Announces Acquisition by Nikon Corporation

RED Digital Cinema will be acquired by Nikon Corporation signifying an eventful period of collaboration for the professional filmmaking…

Sony PDT-FP1 Transports High-Speed Video Data Over 5G Networks

The new Sony PDT-FP1 portable wireless communication device and data transmitter transfers and live streams low latency video and still…

ARRI Orbiter Beam Delivers Optimal Brightness for Long-Throw Applications

Orbiter Beam is the first beam optic in ARRI’s LED lighting portfolio, one of the brightest full-colour LED spot lights available, and…

Peter Barber Joins Atomos as Executive Director

Atomos has appointed Peter Barber, co-founder and co-owner of Blackmagic Design, as COO and Executive Board Director.

Sony Cine Line Cameras Take Russell Crowe’s Indoor Garden Party on Tour

Russell Crowe’s recent tour through towns in Australia and Europe was recorded with a line-up of cameras from Sony’s Cine Line, including…

Blackmagic Cameras Go Storm Chasing in China for Documentary ‘Soul of Storm’

‘Soul of Storm’ was shot by a storm chaser on Blackmagic URSA Mini Pro 12K and Pocket Cinema Camera 4K cameras, with a full post process…

NEP UK Chooses Sony’s New HDC Cameras for Live Productions in Europe

NEP UK purchased Sony’s HDC-3500V, built with optical variable ND filter and Virtual iris that allows operators to control the depth of…

Broadcast Management Group Deploys JVC for News, Sports and Entertainment

The BMG augmented its inventory with a fleet of remotely controlled PTZ cameras, purchasing a variety of JVC models – versatile, affordabe,…

Blackmagic URSA Broadcast Captures Stories Behind the Voice Referendum

The Daily Aus produced on-location coverage of Australia’s recent Voice Referendum, capturing three 9-minute shorts on the URSA Broadcast…

Markus Förderer ASC BVK Launches CINEFLARES Interactive Lens Flare Library

CINEFLARES interactive lens flare library is a resource for DoPs, directors, VFX artists, game designers and others, to help inform…

Canon Releases Multi-Camera Control App Plus Cinema EOS Firmware Updates

Canon’s new Multi-Camera Control smartphone application for iOS devices, available free of charge, makes it possible to connect, control…

Canon Launches Three Professional RF Zoom Lenses for Video and Stills

Canon Australia launched three new RF lenses covering a wide range of applications from broadcast and cinema to landscape and travel, to…

Sony Installs Light-Footprint, Modern Broadcast Infrastructure for Vatican Media

Sony updated the entire broadcast system of the Vatican with the HDCE-100 fibre adaptor to an expansive fibre network that includes 4K…

DCS Launches LDT-F1 for Fast, Accessible Monitoring on Celluloid Film Sets

The LDT-F1’s on-set monitoring options help align film production with the digital film-making experience, combined with DCS’ lens data…

Kanal D Romania Chooses Five Sony ILME-FR7 Full-Frame PTZ Cameras

Romania’s Kanal D purchased five Sony ILME-FR7 PTZ cameras for its live broadcast fleet, with focal length and shallow depth of field to…

Blackmagic Micro Studio Camera 4K G2

At IBC Blackmagic Design are showing the Micro Studio Camera 4K G2. This next generation model retains the compact design of the original…

Sony Burano Cinealta Combines Cinematic Images with Compact Mobility

Sony BURANO for solo operators and small crews, has a 8.6K full-frame sensor and VENICE 2 colour science. A PL-mount model, it has in-body…

New Panasonic LUMIX G9II Digital Mirrorless Camera and Leica Lenses

Panasonic has announced the launch of the LUMIX G9II digital mirrorless camera. This new Micro Four Thirds camera is the first G Series to…

MRMC’s Camera Robot Controls and Records Camera Moves on Set

The Cinebot Mini’s on-set operation simplifies motion control for grips and Directors of Photography who need to manually control and…

URSA Mini Pro 12K Captures VFX Shots for MPC’s Crowds in ‘Marinette’

MPC VFX supervisor Laurent Larapidie captured crowd replication shots with the URSA 12K camera to fill the stadiums that are a major…

ZEISS Acquires Camera Tracking Developer Ncam Technologie

ZEISS’ acquisition of Ncam hybrid tracking technology will help Zeiss expand its technical expertise to specifically support the cinema,…

Blackmagic Cameras Capture Jazz Singer Samara Joy for a Cinematic Live Stream

Filmmakers captured Grammy award winner Samara Joy’s performance at The Soraya using an array of Blackmagic cameras, ready for a cinematic…

Tim Hawkins Gives ‘Shark Tank Australia’ Full-Frame Looks on Sony Cameras

DoP Tim Hawkins developed a distinctive look and workflow by shooting the new ‘Shark Tank’ episodes with 16 full-frame Sony FX9, FX6V and…

Blackmagic URSA Mini Pro 12K OLPF Preserves Colour and Detail in High Res Video

The new URSA 12K Super 35 sensor adds an optical low pass filter, and has 80 megapixels per frame, with 14 stops of dynamic range, new…

ARRI introduces the Zoom Main Unit ZMU-4

ARRI Zoom Main Unit ZMU-4 offers flexible connectivity and control

Flying Lap Media Uses Blackmagic RAW and Resolve to Capture Life on Track

Cinematographer Chris Ortenburger is a former racing driver with a talent for compelling racing video shot on Pocket Cinema Cameras 4K and…

Panasonic’s Outdoor PTZ Camera and Compact Switcher Take Productions Further

The new AW-UR100 Outdoor PTZ camera and AV-HSW10 compact switcher are released to help production teams capture and produce content in a…

Cooke S4/i Lenses Capture the Light and Atmosphere of 'The Last of Us'

Cinematographer Ksenia Sereda shot The Last Of Us with an ARRI ALEXA Mini, and chose Cooke S4/i spherical lenses to define the emotional…

JVC Adds NDI|HX3 to KY-PZ510N PTZ Connected Cameras

JVC’s KY-PZ510N PTZ CONNECTED CAM Cameras now feature NDI|HX3. Users can select NDI|HX3 for high quality video with reduced latency, using…

Blackmagic Studio Camera 4K Pros Capture Live Blues at Antone’s Nightclub

Historic Austin, Texas blues venue Antone’s Nightclub captures and live streams performances to its website with four Studio Camera 4K…

Sony VENICE 4K Live Bundle Takes Cinematic Storytelling to Live Events

The VENICE 4K Live bundle was developed with MultiDyne to allow the VENICE to serve as a live event camera. Crews can access VENICE’s…

Cooke Optics Celebrates Iain Neil's Gordon E. Sawyer Award

Iain Neil, Chief Optics Advisor at Cooke Optics, received the Gordon E. Sawyer Award for his innovative lens designs, which have had…

Panasonic 4K Cameras Capture the Light and Life of St. Michael’s Cathedral

St Michael’s uses a fleet of remote-controlled Panansonic PTZ cameras to improve the quality of their online streaming platform with 4K…

Cinematographer Chooses ZEISS and Sony VENICE to Capture ‘Barbarian’

Zach Kuperstein shot the desolate setting and menacing story of ‘Barbarian’ with ZEISS Supreme Primes and a CP.3 to match the story’s…

ARRI Impression V Filters Expand Creative Looks and Uses for Signature Lenses

ARRI Impression Filters give users the option to selectively detune Signature Prime and Signature Zoom lenses, and a cost-effective way to…

FUJINON 4K Zooms at Gravity Media Capture Repco Supercars for Broadcast

Gravity Media invested in a fleet of FUJINON 4K zooms to help record the Supercars and Touring Car Championship season held throughout the…

Blackmagic Studio Camera 6K Pro Supports Live Streaming and RAW Recording

The 6K Pro has an EF lens mount, 6K sensor, ND filters and built-in live streaming in a compact, lightweight body with integrated 7-inch…

Canon EOS R8 System Camera Captures Full Frame Video Up to 4K 60p

The EOS R8 is a new compact full frame mirrorless camera with a 24.2 MP full frame CMOS sensor, high ISO and wide dynamic range, and suits…

DCS Develops LDT-V2 Wireless Lens Encoder/Streamer for Virtual Production

The LDT-V2 lens data encoder wirelessly streams real-time lens data into game engines and virtual production software, allowing users to…

Canon Launches Auto Tracking and Auto Loop Apps for PTZ Camera

Canon has introduced Auto Tracking and Auto Loop applications for its PTZ camera CR-N700 to make precise, creative content capture less…

FUJIFILM Invests in AI Development for X-ray Analysis and Medical Imaging

FUJIFILM’s long term digital transformation now includes expanding the scope of its AI systems into medical applications in partnership…

Sony’s 4K IP-Based PTZ Cameras Feature Automated Framing and AI Analytics

The new SRG-A40 and SRG-A12 include high image quality, IP connectivity, extended zoom range, remote control and simple, flexible…

Videocraft Upgrades to FUJINON 4K Lenses for Broadcast, Sport and Live Events

Videocraft’s James Taylor talks about their decision to invest in FUJINON long focal length 4K lenses, including the UA125 with the highest…

Dr Raphael Kiesel Appointed New Head of Quality Management at ARRI

ARRI welcomes Dr. Raphael Kiesel as Head of Quality Management, focussed on converting customer requirements into products and services in…

LUMIX S5IIX / S5II Support High Bit-Rate Video Options and Phase Hybrid AF

Panasonic’s new hybrid full-frame mirrorless cameras have a 24.2MP sensor and processor with Phase Hybrid AF and Active IS, extended 4:2:2…

Cooke Anamorphic/i S35 SF Lenses Pull Stories Together for Panic! At The Disco

DP Eric Bader used Cooke Anamorphic/i S35 Special Flares and Sony VENICE full frame camera to bring continuity and stylised looks across a…

ARRI Acquires Top Entertainment Lighting Manufacturer Claypaky

ARRI has acquired Claypaky from ams OSRAM, taking over one of the top lighting manufacturers in the entertainment and stage industry.

Sony Expands DWX Series with New Plug-on Microphone Transmitter

The new DWT-P30 creates a complete Digital Wireless Microphone System alongside Sony’s slot-in receiver and bodypack transmitter for…

Canon EOS C70 Firmware Update Expands Multi-Cam and 4K Intra Recording

The EOS C70 has a firmware update with more functionality for filmmakers, including support for Canon’s XC Protocol, allowing integration…

Canon EOS R6 Mark II Enhances Speed and Stability for Professional Filmmakers

The Canon EOS R6 Mark II full-frame mirrorless, RF mount camera records 40fps, low-light AF, 4K UHD video, and 6K RAW to external devices,…

Panasonic’s Cameras Prepare Producers for New Efficiency and Quality Demands

Panasonic’s upcoming cameras, an integrated 4K PTZ and a 4K PL-mount studio camera, support new workflows such as IP-based live production…

FUJINON HZK25-1000mm 40x Zoom Broadcast Lens Supports Cinema Cameras

New FUJINON HZK25-1000mm box-type broadcast lens with 40x zoom and 1000mm focal length can be mounted on cameras with either a Super 35mm…

Blackmagic In-Camera VFX and Resolve Workflow Bring Fantasy to Life on Set

Filmmaker Matt Drummond talks about using Blackmagic cameras with DaVinci Resolve to complete his recent film, with custom in-camera VFX…

Sony’s FX30 4K Super 35 Camera Focuses on Looks, Recording Options and Post

The new ILME-FX30 Cinema Line model, a 4K Super 35 compact with Dual Base ISO, Log recording and user-imported LUT support, has a…

Sony FR7 PTZ Combines Full-Frame Sensor, E-mount Lenses, Remote Workflows

The new ILME-FR7 interchangeable lens PTZ camera with a 35mm full-frame sensor includes remote control and cinematic tools, expanding…

Sony FX6 Updates Looks, Production and Post for ‘The Bachelor’

Reality series ‘The Bachelor’ adopted Sony’s FX6 full frame sensor camera to give the show a more cinematic treatment with an updated…

Canon’s New Compact, Wide-Angle Lenses Widen the View for RF Series

Canon launched two affordable full frame RF lenses, a lightweight f/1.8 prime lens featuring a 24mm focal length, and an ultra-wide angle…

Blackmagic Compact Cameras Take Nokian Tyres on a Wild Ride

Shooting across the extreme environments of Utah, an intrepid crew used Blackmagic’s tough, versatile cameras and Resolve’s flexibility to…

ARRI Orbiter Expands Lights and Applications with Fresnel Lens

A Fresnel lens now augments ARRI’s Orbiter optics and luminaire accessories delivering versatility through precise light and true Fresnel…

Pro-Cam Selects FUJINON for Broadcast, Corporate, Documentary Production

Pro-Cam’s Ian Bates talks about demand for high performance cine zooms and his company’s recent purchase of FUJINON HK Premier lenses,…

ARRI ALEXA 35 4K Camera Launches with New Sensor and Colour Science

The ARRI ALEXA 35 records native 4K at 120 fps with high ISO, ALEXA’s first new sensor, 17 stops of dynamic range, an updated colour…

Cooke Anamorphic/i Special Flares Take the Star Trek Universe Further

Cinematographer Glen Keenan gave Star Trek’s virtual production an anamorphic, special flare treatment to help him convince the audience…

Lemac Expands Inventory with FUJINON HK Premier Series Zooms

Lemac Film and Digital in Sydney, aiming to keep a diverse inventory, purchased two new FUJINON Premier zoom lenses, the HK 75-400mm and…

Sony HDC-F5500 and FUJINON Bring Cinematic Looks to Gateway Church

Sony’s new Super 35mm 4K Studio camera systems give shallow depth of field and creative expression to match Gateway Church’s Sony 2/3” 4K…

Sony UWP-D Wireless Receiver Features Digital Audio Interface and NFC Sync

The UWP-D series’ new URX-P41D two-channel portable receiver features Digital Audio Processing sound quality, NFC Sync set-up and Auto Gain…

Sony’s HDC-F5500 to Capture Spirit of Montreux for Worldwide Live Stream

Sony’s HDC-F5500 system camera will be used to capture performances at the 2022 Montreux Jazz Festival for live streaming, helping the…