MediaKind Engage is a new, end-to-end, direct-to-consumer (D2C) solution encapsulating video production, streaming, and audience engagement. It enables sports entities, broadcasters, and content owners to create and monetise compelling, high-quality live and on-demand video and data services, no matter the company's size. The solution is designed to respond to many media organisations' needs when needing to compete with the features and functionality that other streaming media giants offer on a fraction of their budget.
This turnkey, cloud-native technology service acts as a foundation for sports entities, broadcasters, channel originators, and content owners of all sizes to build new D2C offerings, create and monetise compelling, high-quality live and on-demand video and data service. Whether it be live productions with publishing and client applications, MediaKind Engage exposes advanced workflows that have been built leveraging the company’s end-to-end portfolio, complemented with best-of-breed partner solutions.
The solution provides a fast and efficient service that drastically speeds up time-to-market and lowers setup costs, guaranteeing agility, quality, and stability at scale, all while maximising return on investment. By taking care of the core connectivity, processing, and service capability, MediaKind Engage enables further opportunities to increase fan engagement, open up new monetisation avenues through targeted advertising and allow the consumer to curate and personalize their content experience.
There are four core value pillars of the MediaKind Engage solution:
Broadcast-quality framework. MediaKind Engage handles all the fundamentals and provides broadcast-grade quality and availability, achieving the reliability of scale, including peak loads that enable users to cover some of the larger events that happen.
Operational excellence. The service is supported 24/7 by an operations team. Customers can choose the level of technical care they require to integrate with or enhance their own operations team as needed.
Continuous Improvement. MediaKind’s ethos is to embrace modern, agile, and DevOps models and act as an extension of its customers’ engineering and products teams.
Reaching consumers at scale. MediaKind provides a gateway service and experience that can be enriched and built upon. It enables MediaKind’s customers to focus on specific areas that apply to their marketplace and customer base to provide a superior service to their consumers and gain a far better ROI on their content.