DMW Awards Partner

78

Agile Content - Agile TV for Convergenze

convergenze.it/it/convergenze-tv

Category Streaming

DMW Awards Finalist


Agile TV is a comprehensive, customizable TV-as-a-Service (TVaaS) solution that empowers telecommunications providers and ISPs with a flexible, user-centric television platform. Designed for multi-device experiences, Agile TV delivers high-quality content through a robust backend, headend, and BSS framework. These capabilities streamline video delivery, enhance user engagement, and optimize content distribution for maximum efficiency.

On October 1, Agile TV was successfully launched in Italy in partnership with Convergenze, marking a significant milestone as it introduced a next-generation TV service to the Italian market. This collaboration enables Convergenze to enhance its service portfolio, providing customers with an innovative and personalized entertainment platform.

Key Features of Agile TV:
• Multi-device apps: Seamless streaming on smartphones, tablets, smart TVs, and desktops. Its responsive design ensures smooth navigation and high-quality streaming, with device syncing so users can switch screens without interruption.
• User segmentation & profiling: Enables personalized experiences with custom profiles, enhancing viewer engagement and targeting.
• Customizable look & feel: Tailor the interface to align with brand aesthetics, ensuring a consistent and appealing user experience maintaining our customers' brand identity.
• Personalization & content discovery: Advanced algorithms provide personalized recommendations, making content discovery easy and engaging.
• Super-Aggregation: Combines multiple content sources into one platform, giving users access to a variety of content providers in a single app.
• Third-party apps & games: Integration with third-party apps and games enhances the entertainment options available, boosting user retention.
• Editorial operations for catalog management: Simplifies content curation and layout management, allowing operators to showcase featured content effectively.
• Enriched content metadata: Enhanced metadata for improved searchability and content discovery, giving users quick access to their favorite content.
• Multi-language support & subtitles: Offers multi-language audio and subtitles for broad accessibility.
• User profiles and parental controls: Supports multiple profiles per account with customizable parental controls for secure family use.
• In-app notifications and live event reminders: Keeps users updated with alerts for live events and favorite shows, so they never miss a moment.
• Advanced ad insertion capabilities and FAST channels support: Frame-accurate ad insertion enables personalized ads, boosting monetization while ensuring an uninterrupted viewing experience.
• Localized channel automation: Geo-location technology ensures dynamic integration of regional content for tailored programming.


Agile TV App Highlights
• Advanced backend and headend infrastructure: Delivers reliable, high-quality streaming for large user bases with seamless component integration.
• Comprehensive BSS integration: Enables efficient billing, subscription management, and user data analysis for enhanced customer experiences.
• Decoupled architecture: Allows independent updates and agile development without disrupting user experiences.
• Real-Time analytics & monitoring: Provides insights into QoS, QoE, device data, and remote assistance to ensure optimal performance and satisfaction.
• CDN optimization with Agile CDN Director: Empowers operators with fine-grained control over content delivery for enhanced efficiency.
• Managed services & continuous Improvement: Backed by Agile Content’s expertise, ensuring scalability, 24/7 support, and ongoing updates.

Impact and results:
Agile TV’s partnership with Convergenze redefines the entertainment landscape in Italy, delivering a premium television experience to Convergenze subscribers. The service integrates seamlessly into Convergenze’s existing telecom packages, expanding its offering and providing a competitive edge in Italy’s growing OTT and IPTV markets.

With over 1 million pay-TV subscribers across diverse regions, Agile TV continues to demonstrate its scalability and innovation. By leveraging advanced TVaaS technology, the platform minimizes operational burdens, enhances user satisfaction, and optimizes content delivery. Agile TV’s strategic partnership with Convergenze underscores its ability to deliver tailored, cutting-edge solutions that meet the needs of telecom providers and their customers.