Broadpeak - Click2
Category Streaming
Broadpeak’s Click2 is a unique new interactive advertising feature designed to elevate the monetization of streaming services. Available on the company’s SaaS platform, broadpeak.io, Click2 is the first feature of its kind, enabling streaming viewers to interact with ads as they consume video content — boosting their engagement with the content they watch and their overall experience with that particular service provider. Click2 allows viewers to click on banner ads within the video ad stream, which then sends them a notification on their phone or other mobile device with information about the product featured in the ad, and an opportunity to purchase it. This provides a premium user experience, allowing viewers to watch video content uninterrupted, while simultaneously looking at branded products on their companion device.
By creating clickable video streaming ads, Click2 offers advertisers a way to measure engagement from end users, without any work needed from their side; video service providers can simply leverage existing standard instream ads to generate interactive ads. This also allows video service providers to start charging for ads per click, instead of per impression. In addition, Click2 provides advertisers with performance indicators about ads, not just impressions, thus helping them increase the value of targeted advertising; they can review the ads they are putting out and make sure they’re targeting audiences with the best, most relevant options. As a result, this a win-win for end users, advertisers, and video service providers, making it a must-have feature.
Transforming Interactive Advertising
Click2 brings the following technological innovations to the table:
• Interactive Ads: Click2 allows viewers to interact with banner ads embedded in the video stream — a leap forward from traditional, passive ad viewing that offers a more engaging experience for the end-user.
• Performance Metrics for Advertisers: Unlike traditional advertising, which primarily focuses on impressions, Click2 provides performance indicators. This allows advertisers to gauge the effectiveness of their ads based on viewer interactions, adding a new, more-effective dimension to performance advertising.
• Utilization of Existing Ad Infrastructure: Click2 leverages existing standard instream ads, transforming them into interactive ads without requiring additional effort from advertisers or agencies. This ease of integration is a significant advantage for content providers looking to adopt interactive advertising without overhauling their current ad setups.
• Compatibility and Standards: The technology is compatible with streaming TV devices, including CTV and SmartTV, and is based on the IAB SIMID standard. This ensures broad compatibility and adherence to industry standards, facilitating easier adoption.
Why Click2 is a Game Changer for Video Streaming
In the evolving video streaming market, targeted advertising has become a critical component for monetization. Broadpeak’s Click2 deserves to be recognized by the Digital Media World Awards as it is the first ever interactive advertising feature to be available to all OTT streaming services, demonstrating Broadpeak’s continuous innovation and anticipation of the market’s needs. By allowing viewers to interact with ads, Click2 opens a new type of ad inventory for video streaming service providers, helping them increase viewer engagement, boost monetization opportunities, and stay ahead of competitors.
