Veset AdWise
Category Streaming
Veset AdWise is the feature inside Veset Nimbus that allows for the delivery and monetisation of linear channels to OTT and broadcast. It is the seamless new-ad insertion feature designed specifically for live and premium feeds, putting content providers, broadcasters and consumers first. This innovative new solution to in-video ad insertion provides a host of new and unseen possibilities for ad personalisation, putting customisable monetisation methods at the heart of its functionality. With the new addition of Veset AdWise, cloud playout can be made accessible, manageable, monetisable and future-proof with a re-imagined approach to ad-tech and the consumer habits of years to come.
AdWise brings new possibilities to content providers and broadcasters, particularly those looking to prioritise monetisation methods in times of unprecedented consumer demand. The solution introduces immeasurable value to the delivered content and the consumer experience, with it being designed and built with personalisation and customisation at its centre.
Now for the fun bit, and that is the technology driving AdWise. The smooth and seamless ad-insertions offered by AdWise are displayed alongside the live feed, eliminating the need for consumers to pause, or be driven away unnecessarily from the broadcast, such as what would happen with a traditional ad break. With this system in place, user engagement sky-rockets, making for a friendlier customer experience and a more dynamic content delivery pattern. Also, by introducing the concept of contextual advertising, Veset AdWise can provide associated advertisements and content, making each ad format and monetisation strategy individual to the consumer. Not only does this increase the value of the live feed, but also the ad content, as they sit alongside each other creating a dynamic and user friendly environment. With AdWise, content providers and broadcasters can gain the power of personalisation and allow their users to watch high quality, high valued content that drives engagement from all angles.
With Veset AdWise being designed specifically for live broadcasts and OTT feeds, this makes the solution extremely up-and-go friendly. The nature of its design and central functionality makes it perfect for deployment in high pressure, even mission critical broadcasts, such as live sports, news channels, live events, online education, gaming and charity streams. It is no shock that during live events, such as a live football match for example, the most dramatic and sought-after moments can be over in a matter of seconds. Veset AdWise providers content providers and broadcasters with the ability to jump on these moments instantly from within an integrated software. AdWise allows content providers to monetise specific snapshots of a live feed, creating a unique and effective approach in which broadcasters can generate revenue.
The mission critical properties of Veset AdWise can also be used for a wide variety of creative and live aspects, such as concerts, where an artist may want to sell merchandise to their fans through an online stream. Similarly, online streams involving gaming and charity may want to take donations or supportive monetary values, which AdWise technology not only allows, but is designed upon. The prospect of live and interactive updates is particularly interesting for the likes of online education and webinar scenarios, where the audience is often directly communicating with the hosts of the event in a professional or academic fashion. AdWise can elevate these scenarios by offering an innovative method of learning for future and current generations, adding a new level to live educational streams with interactive elements, promotional features and announcements. In medical scenarios, Veset AdWise provides the opportunity for users to display donor information, time-restricted announcements, donations, real-time updates and even interactive elements to promote audience interaction.
Veset AdWise is the ultimate solution for content providers and broadcasters looking to elevate their monetisation and user engagement strategies. Designed for the toughest situations to master in broadcast and OTT, Veset AdWise provides a new and innovative approach to in-video ad insertion, allowing anyone with any level of expertise to deploy and manage it with ease. Veset AdWise takes streaming and makes it simple and monetisable for everyone at any professional level in broadcast and media.
