Vubiquity - MetaVU
Category Cloud
MetaVU is a title management solution that aggregates, enriches, localizes and delivers media and entertainment (M&E) content metadata at a global scale. The cloud-native solution works with industry standard metadata records (CableLabs & EMA), streamlines integrations (EIDR, Gracenote, IMDB), offers seamless configuration of outputs (2,000+ OTT & cable endpoints already in use), and enables rich consumer experiences while providing actionable business insights. Initially developed for Vubiquity’s licensing division, MetaVU SaaS is now available to customers to manage titles and normalize libraries.
MetaVU Features:
- Metadata Management Module: Delivers a single source of truth by leveraging tools to ingest and normalize metadata. It supports a wide range of content suppliers, along with a flexible hierarchical metadata management model and an industry-leading metadata distribution engine.
- Metadata Enrichment Module: Enables access to a multitude of third-party and AI/ML enrichment sources, inclusive of audience and critics ratings, robust parental guidance ratings and advisories, social data, tags to power recommendations and marketing, originated metadata, access to localized metadata and machine learning derived tags to power search.
Thanks to its multi-source data enrichment capabilities, customers achieve a faster time to market and shorter turnaround times for new schedules and launches. With detailed genres, keywords, and mood categories/tags, our continuously enhanced metadata delivers more accessible content discovery, more intelligent recommendations and higher viewer engagement.
The platform comes with optional library services to clean up titles and create metadata or correct existing records.
Why Should MetaVu be Considered?
Metadata is the cornerstone of your media operations and at the heart of your media supply chain. With MetaVU, customers can consolidate all their title data, including externally sourced and linked sources, into a centralized, intuitive platform that eliminates data silos and provides a single source of truth for content licensing and distribution teams. You can leverage the power of AI for title metadata enrichment to deliver exceptional, curated audience experiences at scale.
The key differentiator of MetaVU is that it can deliver to a multitude of different endpoints, supporting thousands of unique business rules for targeted transformations for our platform or distribution partners to ingest. This delivers content to nearly one billion aggregated viewers across 2,000+ unique endpoints.
Measurable Business Impact
The use of MetaVU had the following impact on real-world customers (names cannot be provided or published):
- Tier 1 Broadcaster: saved up to 72 hours to publish a title from receipt to end consumers, delivering content to viewers within minutes. Up to 5 times faster response time to metadata gaps and errors.
- Tier 1 Content Aggregator: fully eliminated title record duplication, reduced metadata translation costs by 11%, increased productivity by 22%, with a total yearly costs savings of $1.1M
Across the board, MetaVU customers have:
1. Improved metadata delivery time (minutes after receipt).
2. Triggered enrichment and aggregation earlier, based upon avail data, enabling a five-fold faster response to metadata gaps and errors.
3. Eliminated duplicate title records and reduced title servicing costs, especially duplicate translation costs.
4. Automated metadata augmentation and increased monetization opportunities.
