Marco Lopez Rejoins Grass Valley as SVP of Live Production

GV ip workflows

Marco Lopez has returned to Grass Valley as senior vice president of live production, applying his experience and expertise to steer the business unit through the next phase in its evolution. Rejoining Grass Valley from ChyronHego, Marco will be responsible for innovation across strategic areas including remote production, IP-connected live workflows and virtualised media workflows. His area of responsibility includes Grass Valley’s content creation systems such as cameras, production switchers and replay plus production management solutions including production asset management tools, production automation and editing.

Having served as president of Miranda Technologies and Grass Valley previously, Marco will use his knowledge of the live production and content creation industries to make the most of Grass Valley’s leadership to drive the industry’s transition to software defined processing, cloud computing and remote and distributed workflows.

Tim Shoulders, Grass Valley’s president commented, “Live production and the efficient management of media resources is central to Grass Valley’s DNA.  As we continue to drive leadership in helping media organisations build success and deliver compelling content, we are delighted to welcome Marco back to the Grass Valley family. His expertise and direct experience in the content creation side of the industry will be invaluable in delivering our customers the innovations that will help them thrive in our continually changing landscape.”

GV Marco Lopez

Commenting on his return to Grass Valley, Marco said, “The content creation sector has never been more dynamic with a growing need to efficiently create and deliver higher volumes of professionally produced content to a larger number of viewing platforms. As they adapt to changing market dynamics, customers will have to lean on trusted partners to help them transition to agile business and operational models that leverage the cloud and burgeoning SaaS pay-per-use models. Grass Valley’s integrated and effective product portfolio is positioned to meet the shifting needs of the market, having served the needs of the live production space for over 60 years.”

In his new role, Marco will be able to build on strong momentum from the company’s switchers, which delivered a record increase in sales during 2019. Earlier in 2020 Grass Valley recorded deployments of its IP and live production systems at NEP and Gravity Media.