The systems behind a former brand that helped launch the streaming media landscape have returned as an independent company again, as newly-formed Antix Digital Inc has acquired the live streaming and compression portfolio from Imagine Communications. Led by Tony Huang, the former head of product management for the same line up of products at Digital Rapids, the new company will accelerate future development of the solutions while taking over service and support for existing customers and systems.
The transaction encompasses software-based compression, processing and streaming systems that enable media enterprises to efficiently engage audiences across delivery platforms ranging from mobile and OTT services to linear broadcast and cable channels. The product line was initially developed by streaming systems specialist Digital Rapids, which Imagine Communications acquired in 2014. Imagine continued to evolve the portfolio with new features and products, but now that streaming media delivery has extended into the industry beyond commercial media and entertainment applications, it was evident that broader opportunities exist.
“Imagine Communications has been a great steward of the systems it acquired with Digital Rapids, but the ubiquity of multiscreen media consumption creates opportunities beyond Imagine’s core focus, from social media streaming to immersive, interactive training,” said Tony Huang, President and CEO of Antix Digital. “Transitioning the product family to Antix lets each company focus on their strengths, primary markets and best opportunities. We are excited to open a new era for this equipment while bringing their benefits to new customers and applications.”
The transaction also marks the return of the portfolio’s original StreamZ product branding. Products making the transition to Antix Digital ownership include the StreamZ Live family of multiscreen live/linear encoders for streaming and OTT applications. The devices had been re-branded by Imagine Communications as SelenioFlex Live. The StreamZ Ingest, known under Imagine as SelenioFlex Ingest, is a multi-format ingest and encoding platform for live-to-VOD and archive applications, and the StreamZ ONE, named Selenio One by Imagine, is a unified compression platform for traditional linear and multiscreen distribution.'
Imagine will continue to sell the Antix-acquired products to their customers as a non-exclusive Antix reseller, while Antix will honour Imagine Communications’ existing customer support contracts for these solutions.
Tony has notable experience in managing the product portfolio, having served as Global Director, Product Line Management for Compression at Imagine Communications following his tenure at Digital Rapids. Prior to Digital Rapids, he worked in product management for DTV compression products at broadcast vendor Evertz. www.antixdigital.com