Dalet has formalised a business partnership with Videocraft, an Australian system integrator and reseller specialising in building scalable broadcast and video systems for live events and theatrical programs.
Videocraft has long-standing relationships with sports and entertainment brands around the world. Dalet’s cloud-native media logistics platform, Dalet Flex, supports Videocraft’s customers through flexible remote workflows and new monetization opportunities with digital outlets. Dalet’s production and distribution tools are developed to manage, package and repurpose content during and after broadcast for increased return-on-investment.
The first installation resulting from this partnership will be for Videocraft’s customer the Victoria Racing Club, which will make use of the Dalet Flex media logistics subscription service to integrate several complex broadcast systems. The project will warehouse, prepare and re-use content for live and post-event short and long-form programming.
“Videocraft clients are aiming to create more personalized content that engages their audiences and fans on a deeper level and on the platform of their choice,” said James Taylor, CEO, Videocraft. “That goal could encompass distributing to a platform that might not be readily available today and leveraging deep archives to create historically-rich, compelling stories that resonate with viewers and fans.
“The media management layer is a critical factor in ensuring that your content, including your deep archives, are accessible and that distribution can adapt to reqirements as they change. Dalet’s expertise in media logistics, production and distribution are evident in products like the cloud-native Dalet Flex. Through our partnership, we can help clients simplify and strengthen complex content chains, enabling them to grow their brand alongside their digital and content business.”
“Expanded use of content across traditional, digital and social platforms to engage audiences and fans on a deeper level has brought clientele seeking more flexible and simpler ways to capture, curate, create and redistribute their content,” said Ren Middleton, Sales Manager, Australia and New Zealand, Dalet. “Dalet Flex is at the centre of the content supply chain with the sole purpose of simplifying the complex transactions from system to system, enabling staff to easily search, use and custom package content targeted for multi-generation audiences over any platform.”
With decades of experience in scalable content supply chains, Dalet and Videocraft can supply subscription-based systems like Dalet Flex. Dalet Flex centralizes disparate production, distribution and archiving processes into a configurable content workflow that manages, packages and distributes content. Metadata and analytics capabilities with an asset management layer and orchestration engine, create a single source of truth for media assets across the entire media supply chain.
As wellas Dalet Flex, Videocraft will have access to Dalet systems including Dalet Pyramid for news production, Dalet Galaxy five enterprise media management and orchestration, Dalet AmberFin media processing and transcoding, and the high availability, IP-ready Dalet Brio I/O platform. www.dalet.com