DP Franc Biffone & Sony FS7 Switch on a Glow for TVCs |
Production and post studio FSM designed and built an electronic light suit covered with 2,000 programmable LEDs for an online campaign for U by Kotex Sport Ultrathins in September 2015. The DP was Franc Biffone shooting on the Sony FS7. The full project, directed by Phil Meatchem with creative directors Emile Rademeyer and Andreas Wanda, involved designers, animators, software developers, hardware engineers, costume designers and compositors at FSM. |
![]() |
Capturing Options“The FS7 is quick to set up, which is an asset when the time schedule is very limited on location. I wanted to set up and shoot the slo-mo quickly, just by using the same sets that the storyboards called for, instead of taking time for specialised set ups, while gaining extra coverage and options on my own. I tend to shoot mostly non-synced at 50 fps, especially when graphics need to be incorporated. The wide-dynamic range of the FS7 gave me the confidence to shoot without lighting the background locations, which saved further time and production budget.” |
The page you are looking is not published |
Colour, Compression, CostFranc hires the FS7 for his clients’ productions, which typically include TVCs, promos, dramas and online content, but said, “This is currently one of the only cameras I would consider spending money on. Video camera capabilities are being updated and superseded about every six months so equipment needs to earn its keep very quickly.” |
![]() |
Franc said. “Clients like being able to choose a lens package that suits their budget and the look I create for each production. I tend to use EF lenses about half the time because they are economical and readily available. Adaptors are available for E mount, EF, Alpha and PL mount lenses. I’ve also shot with the Sony lens, which is easy to work with and a good match for fast-paced documentary shooting. Having a native ISO 2000 is a great advantage, and the built in ND filter wheel range to work exteriors makes it more versatile. |
![]() |
“I have used the FS7 on several promos and TVCs for Channel 7 and 7 Mate, and have suggested it for several projects currently in pre-production. I’m currently quoting on documentaries here and overseas with the FS7, because I can carry it fairly easily on board airlines. The batteries are smaller than V Locks. The power efficiency and ergonomic design make it well suited for use in the field. It has a great viewfinder in a convenient place on the camera body as well.” http://pro.sony.com.au |