IBC2019 Puts Consumers First to Start a New Era in Media

IBC 2019 exhibition

IBC2019 will be presenting new conference tracks and debates under this year’s theme ‘Consumers First: A New Era in Media’. IBC’s Content Steering Group (CSG), comprised of experts and leaders from diverse industry sectors have set the agenda, aiming to address major opportunities and challenges the industry faces today.

Keynote speakers will examine the current state of the industry and share their visions for the future. They include Cécile Frot-Coutaz, Head of EMEA, YouTube; Arnaud de Puyfontaine, Chairman, Vivendi and Max Amordeluso, EU Lead Evangelist, Amazon Alexa.

The main conference is split into five new tracks, with a different daily focus on each stage of the media content chain and insights from over 300 expert speakers from around the world.

Create & Produce: Creating Disruption gives insights into new broadcast techniques and concepts including interactivity and 8K production.

Manage: Automating Media Supply Chains looks at AI and other new approaches to developing more successful media supply chains.

Publish: Embracing the Platform Revolution presents new business models that are disrupting the industry.

Consume: Engaging Consumer Experiences explores consumer consumption habits and fan engagement.

Monetise: Scaling Audiences and Revenues re-considers brands as broadcasters and new models of advertising.

Each track will also feature Tech Talks, presenting technical papers and in-depth discussions on recent innovations affecting the media content chain.

The Global Gamechangers stage features prominent innovators and business disruptors from across the media, entertainment and broadcast industries to discuss their opinions and experiences. Gary Shapiro, President and CEO, Consumer Technology Association; Jane Turton, CEO, All3Media and Lisa Opie, Managing Director, UK Production, BBC Studios are among the confirmed speakers.

IBC CecileFrotCoutaz

Cécile Frot-Coutaz, Head of EMEA, YouTube

Esports, one of the fastest growing sectors in the industry, plays a major role at IBC2019. The IBC Esports Showcase, supported by ESL, Lagardère and EVS, will include a first for IBC – a full esports tournament staged in the Auditorium, demonstrating the size, scale and impact of a typical event. The showcase will also present a series of esports-focused panels, keynotes and interviews.

A new collaboration between IBC and TM Forum will bring the Media-Telecom Catalyst projects to IBC. Three Catalyst projects will drive open innovation between the telecoms and media industries and include participation from Al Jazeera, Associated Press, BBC R&D, RTÉ and more to exploit 5G, AI and data management to solve business and technology challenges and improve customer experience. 

The Big Screen will deliver a program of events and screenings that take advantage of new cinema projection and sound equipment. It includes sessions from the BBC Studios Natural History Unit ahead of Attenborough’s next big wildlife production, ‘Game of Thrones’ with an exclusive screening of ‘The Long Night’, and the team behind ‘Toy Story’ following the release of ‘Toy Story 4’.

Award-wining news presenter and journalist Kirsty Wark will host this year’s Leaders’ Forum, which runs alongside the Cyber Security Forum and Telco & Media Innovation Forum. A number of executives will discuss and debate the future of the media industry.

The IBC Awards ceremony will take place on Sunday 15 September and will include the presentation of two new awards this year. The Young Pioneer Award will recognise the commitment, ambition and achievement of young professionals in creative, technical, commercial or strategic roles, and the Social Impact Award will recognise a company initiative or campaign that is making a positive impact in the wider world.

More details will follow in the coming weeks about additional speakers and features at IBC2019.   show.ibc.org