Weather info distributor AccuWeather attributes a sharp increase in
video views to a new content and interface developed with Brightcove,
making videos easier to find, view and share.
AccuWeather Drives Record Audiences with Brightcove’s Video UI |
AccuWeather, digital weather information distributor, is directly attributing a sharp increase in video views to its new weather video content and interface design developed with online video specialistBrightcove. The company announced thatAccuWeather.comvideo views in 2015 increased by more than 300% over the previous year’s results. |
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This material is organized according to each user’s interests. Categories include top trending videos, weather news, storm chaser footage, extreme weather updates, weather and health and others. AccuWeather videos are also encouraging greater stickiness, meaning that users stay longer with AccuWeather to view and then move on to adjacent weather videos that may be relevant - within the interactive video wall configuration. |
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Brightcove designs software for companies like AccuWeather who need to make hundreds of new videos accessible every day to people all over the world.Brightcove Video CloudandGallerysoftware includes tools and performance for turning video into immersive experiences that reach millions of users. They also enable AccuWeather to scale smoothly to meet seasonal and severe weather-driven spikes in demand. |
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Accuweather can use Video Cloud to determine exactly when and where video is displayed to comply with content licensing restrictions or roll-out schedules. Through one interface they can control geographic access and schedules to define where and when videos can be viewed. They can manage users, video content and settings by setting up separate accounts for public-facing user generated content campaigns, internal information sharing, or separate brands, subsidiaries and business units. Assign users permissions to one or many accounts and modules within accounts. |
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AccuWeather's Videos are available free of charge. The AccuWeather video interface is also available on AccuWeather's iOS and Android apps, making the content accessible and convenient, worldwide. www.accuweather.com |