University Radio Station Dives into Video Streaming with Piksel

Internet video broadcast has become an affordable way for radio stations to engage fans and attract new listeners. The recorded broadcasts required only a minor investment in camera gear, and now the station will be live streaming the show using systems and support fromPikselonline video business specialists.

“The transition from audio to the visual world has been a big step for us, but we have created a strategy that we’re confident will lead us in a smooth progression into digital delivery, using Piksel to set up the video platform and business model for our station that take risks and goals for growth into consideration,” saidJim Watkins, general manager at WHUR-FM.

WHUR-FM will use Piksel’s cloud-based video platform,Piksel Digital Enterprise, to distribute The Daily Drum to a wider audience who can access it through browsers on the web or mobile devices. Media and metadata are managed in an automated system handlingingest, transcodingandencryption, which also has tools to store, archive, publish and track video assets. Further functionality facilitates editorial processes, orchestration and rights management.

For future growth potential, the platform deliverssocial video apps, and has a component for connected devices with tools formultiscreen authentication, registrationandsearch, anApp Studiofor custom players and mobile apps, and web templates for deployment to PCs and Connected TV environments.