Amagi’s edge content insertion platform STORM IRD can replace selected TV
content with localized material using existing headend satellite receivers
instead of new channel feeds.
Amagi Automates Edge Content Localisation |
Amagi has launched a cloud-based edge content insertion platform,STORM IRD, which TV networks can use to replace selected content with localized material across numbers of headends, making use of existing satellite receivers instead of having to finance and set up new channel feeds. |
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Until now, broadcasters have been unable to locally insert content across hundreds of headends in individual countries in a uniform, cost-effective and scalable manner, and were forced to start a completely new satellite feed. The STORM IRD system can partially automate edge level dynamic web content assembly. |
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STORM cloud-based edge content Insertion platform. |
Amagi uses itsAMAGI WATERMARKas the content insertion trigger. This watermark based system enables flexible content insertion workflows without the need for deep integration with traffic and scheduling systems. As part of content ingest and transfer, content that needs to be replaced is watermarked and pushed into a playlist. The Amagi watermark is a unique, invisible and inaudible signature that content insertion devices at the headends recognize. Regional content that needs to replace the watermarked content is predetermined and stored in the edge content insertion servers managed through a cloud infrastructure. Once the edge servers receive the channel feed, either through a satellite-fibre or a cloud infrastructure, the watermarked content is recognized and replaced with the regional content. |
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STORM IRD is already in use across a number of regions of the world. In Brazil, a US-based movie channel customized content for audiences on its multi-country feed by replacing select content using STORM IRD. The channel did not need to set up new satellite feeds specifically for Brazil and saved substantial costs. In Asia, the platform has been used to cater to country-specific advertising in an entertainment channel across hundreds of headends. In another instance, by deploying STORM IRD, the channel automatically replaced religious content with evergreen content at local headends in Singapore, without having to set up new satellite feeds. www.amagi.com |