Synamedia acquired Quortex cloud video delivery platform, optimised for just-in-time live video streaming processing. Its ‘pay-as-you-stream’ model tunes resources and energy use.

Synamedia go static

Synamedia has acquired Quortex, a cloud video delivery platform optimized for just-in-time processing of live video streaming. With this acquisition, Synamedia will extend its cloud Video Network capabilities, complementing its VIVID Workflow as-a-Service (WaaS) with a new set of tools and processes for OTT content processing, disaster recovery, long tail content processing for large service providers, and live events. Synamedia’s existing workflows include low latency streaming for OTT, management for affiliates distribution, ATSC 3.0 packaging and others.
Using a pay-as-you-stream model, Quortex’s just-in-time system supplies exactly the resources required at any given time. If no-one is watching a channel, it simply frees up those resources. This method results in time-to-market and cost advantages over existing cloud approaches, meanwhile making sure that every deployed resource has a purpose. For example, for long tail content Quortex’s system typically reduces cloud costs by more than half.
Quortex’s multi-tenant SaaS builds video streams on-the-fly, based on the end users’ requirements and matched to viewers’ locations, devices and time zones. It adapts to unpredictable network, infrastructure and audiences, and automatically scales cloud resources up and down, making use of spot instances that take advantage of spare cloud capacity at much less than the typical price, while keeping the quality of experience the same. The service is designed for any live streaming provider including telcos, cable operators, direct-to-consumer (D2C) players, and broadcasters.
As a founding member of Greening of Streaming, and as energy costs spiral and organizations commit to cutting CO2 emissions, Quortex is also able to contribute to sustainability strategies. 

Synamedia Julien Signes

Julien Signes, EVP and General Manager of Video Network at Synamedia

Julien Signes, EVP and General Manager of Video Network at Synamedia, said, “By pioneering just-in-time video streaming processing and delivery, Quortex has broken new ground with live services that dynamically spring to life when processing a user request. This radical change in the economics of cloud processing will accelerate the migration of live video services to the cloud. We see enormous potential as we expand Quortex’s reach globally – for the fast-growing D2C live streaming market as well as our traditional service provider customer base who want to reduce infrastructure costs and meet their CO2 reduction commitments.”
Ben Keen, independent analyst and advisor, commented, “True innovation often derives from a dismantling of legacy approaches to a problem and Quortex has brought some timely fresh thinking to video streaming technology. Reversing the traditional ‘push’ architecture, the Quortex team has developed a potentially more efficient scalable ‘pull’ process that uses bandwidth only when it is required. The addition of this true SaaS proposition to the portfolio should allow Synamedia to offer live streaming services to a broader range of cost-sensitive and environmentally-aware customers.”

Synamedia Quortex Marc Baillavoine

Marc Baillavoine, CEO and Founder of Quortex
Marc Baillavoine, CEO and Founder of Quortex, said, “With our just-in-time approach, we have substantially changed the live streaming model by avoiding the need to wastefully provision streaming resources just-in-case. We believe that with Synamedia’s global reach and complementary product lines, we can accelerate our mission to transform the agility and cost of streaming and slash its carbon footprint.”
Quortex was founded in Rennes, France, in 2018 by a team of video industry experts with more than 100 patents. Customers include beIN Group Media, M6 and Red Bee Media. The company’s employees in France and the UK will be joining Synamedia. Quortex has been supported since its inception by Elaia, Go Capital, Unexo and business angels. Its technology will be part of Synamedia’s Video Network portfolio, and the company will continue to operate under its own brand while taking advantage of Synamedia’s customer base, financial strength and global presence.