M2A Media, specialising in software-defined broadcast systems, is collaborating with image processing and broadcast standards conversion specialists InSync Technology Ltd and video streaming and transcoding company Hiscale to launch the first motion-compensated, live, cloud-based frame rate conversion service, M2A Connect | Cloud Frame Rate Converter, to the global market.
Many broadcasters find they occasionally need frame rate conversion to handle unexpected peak demand or planned additional services for special events, such as international sports tournaments and major competitions. Keeping proprietary hardware on-premises for irregular use is costly and limiting. In particular, transporting equipment and staff around the world to support each event is expensive and inefficient. Frame rate conversion hardware often has lengthy supply lead times, made worse by the recent semiconductor shortage, which can delay the on-time, in-budget delivery of broadcast projects.
M2A Connect | Cloud Frame Rate Converter applies a different approach. Integrated with M2A Media’s M2A Connect cloud acquisition, aggregation and distribution system, M2A Connect | Cloud Frame Rate Converter is a live, cloud-based, motion-compensated frame rate conversion service. It is delivered entirely as an on-demand, pay-per-use system and gives broadcasters and OTT platforms flexibility and scalability without the outright costs usually associated with traditional hardware-based frame rate conversion.
M2A Connect | Cloud Frame Rate Converter makes it easier for global broadcasters to accept content in any frame rate and convert it to a high-performance feed for local output, regardless of where the content owner may be, without the need to invest in, host and support dedicated hardware. The Converter is orchestrated through M2A Connect scheduling, which means live events can be scheduled for frame rate conversion as required without manual intervention on the day. www.insync.tv
