ThinkAnalytics - ThinkFAST
Category Cloud
Content rights holders know they are sitting on vast catalogues of content that they could monetise by creating FAST channels. However, they also realise they face cost and time to market challenges of both launching new channels and keeping the lineups fresh and engaging.
ThinkFAST solves these problems by using AI to streamline the process of creating and optimising thematic and genre-based FAST channels that are based on real time viewing data.
By optimising channel schedules and strategically placing content where it will enhance engagement, ThinkFAST reduces churn while also boost advertising revenues.
It also enables targeted advertising based on first party advertising attributes that increases rates of click through, instead of requiring specialist content expertise and manual curation.
With ThinkFAST, rights holders can stay ahead of the competition by offering a dynamic and diverse range of channels that cater to the evolving preferences of their audience. Whether it's creating niche channels for specific interests or curating broader thematic channels, ThinkFAST makes it easy to deliver compelling content experiences for viewers.
ThinkFAST takes advantage of ThinkAnalytics’ 20 years of experience in AI and content understanding to transform content libraries into captivating channels that are tailored to audience preferences. Its fully automated channel creation minimises the cost and time to market to launch FAST channels by removing the need for human involvement.
