DaaS- Design as a Service
Viaccess-Orca
Category Playout
In today’s ultracompetitive media landscape, where viewer expectations evolve rapidly, video service providers must find innovative ways to drive viewer engagement and stand out. They also need to respond with speed and agility.
A rich content library attracts viewers, but the TV app experience is just as critical to engagement. Customizing the app’s interface to keep it fresh and aligned with viewer demands enhances user experience and strengthens brand impact. Yet, for many broadcasters and streaming providers, designing and updating interfaces is complex and time-consuming. That’s where Viaccess-Orca’s no-code design-as-a-service (DaaS) solution makes a difference.
Viaccess-Orca’s DaaS empowers broadcasters and service providers to create, deploy, and manage TV apps without coding expertise — streamlining workflows, cutting costs, and giving full control over UI design.
Built on a modern, component-based architecture using technologies like React, Vite, and Rust, Viaccess-Orca’s DaaS features a ‘What You See is What You Get’ (WYSIWYG) editor that lets non-technical users — designers, marketers, product managers — modify layouts, fonts, colors, carousels, and editorial content in real time. Changes can be previewed per screen and device to ensure accuracy and consistency before deployment.
DaaS includes sandbox environments for safe experimentation, versioning tools for agile iteration, and seamless backend integration to avoid disrupting core functionality. Its CI/CD capabilities — a DevOps practice that automates the build, test, and deployment of software to release it faster and more reliably — enables the automatic rollout of updates across platforms, drastically reducing time-to-market and ensuring uniformity.
What sets DaaS apart is how it meets the needs of modern broadcasters. Traditionally, UI design was outsourced due to technical complexity, slowing workflows, raising costs, and limiting creative control. DaaS reverses that, enabling media companies to align visual identity with viewer preferences, seasonal content, and branding strategies, all while expediting time to market and reducing total cost of ownership (TCO). Broadcasters can also adapt interfaces for new content drops, holiday schedules, or targeted monetization strategies – without developer intervention.
More than a design tool, DaaS is a strategic enabler. It helps build interfaces that reflect brand identity and engage viewers from the moment they open the app. It also supports whitelabeling, allowing operators to create unique, differentiated experiences.
Available for deployment across Viaccess-Orca’s extensive customer base, DaaS delivers measurable impact – reducing operational costs, accelerating rollouts, and improving viewer engagement by keeping interfaces fresh and responsive.
As AI and automation evolve, DaaS is future-ready and is positioned to integrate natural language-driven design and real-time adaptive interfaces, enhancing its value in the broadcast and streaming ecosystem.
In a media environment where innovation is essential, Viaccess-Orca’s DaaS platform is a game-changer. It represents a major shift in TV app design, expands what’s possible in media delivery and empowering the industry to innovate at speed and scale.
https:/youtu.be/61XE6d8-Xnc?si=J7doloaXYBI90yuO
