Bitmovin and ThinkAnalytics integrated Bitmovin's AI Scene Analysis into the ThinkMediaAI platform, directly transforming raw video into metadata for personalised recommendations.
Bitmovin announced a strategic partnership with ThinkAnalytics, an AI-powered data analytics developer for TV and streaming. This collaboration integrates Bitmovin's AI Scene Analysis into ThinkAnalytics' ThinkMediaAI platform, giving streaming service providers a way to directly transform raw video into rich, structured metadata contributing to smarter recommendations and deeper viewer engagement.
Bitmovin's AI Scene Analysis optimises the viewing experience by accessing further information about an asset catalogue. Normally, analysis processes of this type would require an enormous amount of effort. Instead, the solution uses multi-modal AI to automatically generate metadata that reflects the context of every scene so that it instantly becomes more discoverable, reusable and monetizable.
ThinkMediaAI is an AI-powered platform that pulls together audience, content and metadata intelligence to help video service providers understand and quantify the full value of their first-party data. The platform supports personalized discovery, enriched metadata and advertising across linear, CTV and streaming environments. Flexible and modular, it uses AI to seek monetization potential across multiple business areas at once, taking better advantage of content value and targeting audiences more effecrively.
For personalisation, Bitmovin's AI Scene Analysis captures very granular contextual information about the content viewers are watching, scene-by-scene. This data is fed into the ThinkMediaAI platform, improving the understanding of that content, resulting in precisely targeted experiences.
These include the use of Bitmovin's vertical clipping tool to produce hyper-personalized short form content or up-next trailers from content catalogues.
Ad placement and targeting become more relevant with ThinkMediaAI's contextual advertising and Bitmovin's intelligent scene-aware ad marker insertion workflow.
Scene-based discovery for search and recommendations reveal value in content libraries that may have been missed earlier on.
For example, by combining AI Scene Analysis with ThinkMediaAI, the enriched metadata and personalization can create highlights, micro stories and snackable content that match younger viewing habits and improve engagement.
"Video providers are looking for ways to stand out in a crowded market. With AI Scene Analysis feeding into the ThinkMediaAI platform, we're helping operators unlock the full potential of their libraries, making content easier to find, more engaging to watch, and more valuable to monetize," said Jacob Arends, Senior Product Manager of Playback and AI at Bitmovin
"The future of TV and streaming are being redefined by deeper intelligence – understanding every frame of content and every moment of audience behaviour. By integrating Bitmovin's AI Scene Analysis into ThinkMediaAI, service providers have a way to deliver hyper-personalized experiences that drive engagement and revenue," said Chris McGuire, SVP Product at ThinkAnalytics. https://bitmovin.com/
