Comercio TV adopted the broadpeak.io SaaS platform for server-side ad insertion (SSAI) and delivery of streaming experiences to audiences across the US and Latin America.
Comercio TV, the first US-based OTT financial news channel tailored for Spanish-speaking audiences, has been improving monetisation and content delivery with services from Broadpeak. Adopting Broadpeak’s SaaS platform, broadpeak.io, the channel has so far used the platform for server-side ad insertion (SSAI) and content delivery, delivering streaming experiences to audiences across the United States and Latin America.
“When launching our business channel, which can also be accessed via OTT streaming, we chose broadpeak.io because of its ease of use and quick set-up process,” said Freddy Arias, content director at Comercio TV. “Within a few days, we were able to integrate Broadpeak’s API-based SaaS platform and quickly get our workflow up and running. The reliability and efficiency of Broadpeak’s service has allowed us to focus on the quality of the content we deliver to our audience.”
Comercio TV uses broadpeak.io to gain insights into ad playback and subscriber behaviour using the software’s monitoring dashboards that display real-time data on performance, cache hit rates and network health. Its Adaptive Streaming CDN, also available as a service, supports video delivery with optimised performance, scalability and reduced latency - improving the quality of service for Comercio TV viewers.
Especially useful when broadcasting a live event or launching a new content series, the Adaptive Streaming CDN scales to meet the demands of varying audience size, maintaining consistent performance under high-traffic conditions. Intelligent caching and routing algorithms optimize the delivery paths of media segments, dynamically choosing the best route based on real-time network conditions and the user’s location.
It includes content monetisation strategies with dynamic ad insertion and personalized content delivery. Jacques Le Mancq, CEO at Broadpeak said, “The rapid integration and technical support of broadpeak.io made it possible for Comercio TV to deploy targeted advertising quickly, leading to better ad playback and subscriber insights. With its pay-as-you-go pricing model and analytics, using broadpeak.io has given Comercio TV the opportunity to scale efficiently while keeping operational costs under control." broadpeak.tv
