Magicbox has partnered with LucidLink in order to open instant access to data and real-time collaboration to users of the Magicbox mobile virtual production studio.
Magicbox has partnered with LucidLink in order to open instant access to data and real-time collaboration to users of the Magicbox mobile virtual production studio. The partnership is expected to help productions to develop innovative virtual production workflows for motion picture productions and immersive experiences.
Modern virtual production, in which video is recorded on sets built inside LED volumes, impacts the media and entertainment industry by giving content producers control over more aspects of the production process than when recording at real locations. It can ultimately make productions faster, safer and less expensive.
At Adobe Max 2023 held 10-12 October, Magicbox launched their Magicbox Mobile Superstudio, a fully functioning LED volume and computer control centre built inside a transforming semi-trailer. Inside Magicbox, attendees experienced a live virtual production set first-hand as they starred in their own jungle adventure movie which was enabled using LucidLink. Visitors lined up to participate in an immersive motion picture experience called ‘Jungle Hunt’ which took place inside the 600 square-foot transforming semi-trailer.
Brian Nowac, CEO and Founder of Magicbox, said, “We wanted to demonstrate the creative possibilities of virtual production in our mobile virtual production studio, so we developed this interactive digital experience for Adobe Max. The experience attracted tremendous interest from the show’s attendees. Everyone who took part became the star of their own jungle adventure movie, which they could almost instantly download to their mobile phone.
“The fast turnaround was largely due to using LucidLink to allow editors to remotely edit the souvenir movies from the cloud. We wanted our guests to receive a premium Hollywood movie production experience, and hope the experience demonstrated the possibilities that mobile virtual production workflows enable to make movies and immersive experiences everyone will enjoy.”
With LucidLink, clients can connect quickly to footage captured on set, and with Magicbox, the set can be almost anywhere. A producer or an editor can also be located anywhere, in the same building or in a different time zone - the virtual production workflow remains the same, with the advantage of shared access to the media assets stored in the cloud as they are produced. Downloading or transferring media is not necessary.
The Magicbox Jungle Hunt activation resulted from a workflow comprised of several products commonly used throughout the media and entertainment industry:
Footage was captured on Red Komodo cameras and uploaded to Frame.io through the Camera2Cloud feature. The video was then downloaded to Lucidlink where video editors were able to quickly insert the clips into a templated sequence that was stored on Lucidlink. The final souvenir movie files were then quickly uploaded back to Frame.io, where attendees could download them to their phones.