Using Broadpeak’s server-side ad insertion service, RMS supports dynamic targeting and personalised, broadcast-quality ad stitching for multi-platform audiences across the region.
Rotana Media Services (RMS) serves as an advertising sales representative for stc tv and the commercial division of Rotana Media Group. Its portfolio spans linear television, connected TV (CTV), digital media and out-of-home content. A major provider of converged media systems across the Middle East and North Africa, RMS specializes in delivering data-driven, cross-platform advertising strategies.
Digital Transformation in MENA
The company has worked with Broadpeak to set up and operate the delivery of personalized advertising, and monitor how viewers experience it across connected TV and streaming platforms in the Middle East and North Africa. This partnership is part of RMS’s broader vision to promote the digital transformation of video platforms in the MENA region through effective technology integrations.
By using Broadpeak’s server-side ad insertion (SSAI) service, which is accessed via the broadpeak.io SaaS platform, RMS can support dynamic targeting for ad buyers, while making sure of smooth, invisible transitions and personalized broadcast-quality stitching for multi-platform audiences across the region.
“We are continuously investing in innovation that enhances viewer engagement and leads to smarter monetization,” said Nezar Nagro, President of Rotana Media Services. “Our partnership with Broadpeak represents a step forward in delivering addressable, premium-quality advertising experiences that meet the evolving expectations of audiences and advertisers alike.”
Targeting and Ad Stitching
Broadpeak’s SSAI service deploys dedicated targeting capabilities with smooth ad stitching across connected TVs, mobile and web platforms, in order to effect uninterrupted playback of video-on-demand (VOD) and live content.
Integration of streams with the broadpeak.io platform is straightforward. Ad placements are targeted based on user behaviour and preferences, allowing existing ads to be replaced with more relevant ones during live TV streaming or, during on-demand streaming, ads can be inserted – pre-, mid- and post-roll. Broadpeak’s service ensures that ad impressions align with insertion orders and issues real time alerts and notifications.
“The Middle East is a complex and fast-changing market — streaming providers need robust ad tech and delivery technologies that can adapt to diverse platform requirements and bandwidth conditions,” said Jacques Le Mancq, CEO at Broadpeak. “We’re excited to partner with Rotana Media Services and help fuel the next wave of streaming monetization growth across the region.” broadpeak.tv
