The Bitmovin Player, deployed via AWS Marketplace, supports RMC BFM’s need for consistent, flexible, scalable playback across a diverse range of platforms and integrations.
RMC BFM Group, one of France’s largest private media companies, has successfully unified and optimised its viewers’ video playback experience across its digital platforms as part of a broader digital transformation. A strong performer across digital platforms, the Group distributes continuous 24/7 national and regional news alongside entertainment content. The group also operates an advertising sales agency.
RMC BFM Group needed a flexible, high-performance approach that would work across the components of its complex playback set-up, which incorporates user service providers, sophisticated content management and advertising.
High Performance and Adaptable
RMC BFM selected the Bitmovin Player, recognising its straightforward integration capabilities, broad device compatibility, and support for the continuously changing nature of the user experience and video monetization needs. Also significant is the ability to deploy Bitmovin Player via AWS Marketplace, speeding up integration in way that aligns with RMC BFM’s cloud first-strategy.
“Bitmovin quickly emerged as the right partner to run the video experience for the RMC BFM Group,” said Patrice Mayet, Chief Technology Officer at RMC BFM. “We needed a high-performance application that could work with ease across our complex ecosystem – multiple front end providers, a sophisticated CMS, and advanced advertising workflows. Bitmovin’s Player met all of these demands while giving us the flexibility and innovation required to build a platform that will truly serve us into the future.
“Bitmovin has also been a reliable technology partner, well attuned to the challenges of modern video delivery and ready to look at what’s ahead.”
Regarding user device compatibility, the Player maintains high viewing quality through web and streaming devices, Smart TVs, mobile devices and gaming consoles, due to Bitmovin’s dedicated SDKs. Its modular architecture delivers low-latency, configurable ABR and features Stream Lab, a stream QoE testing service. A Network API gives users at RMC BFM Group the option to modify their network requests in real time by manipulating the manifest or segments in the stream, optimising playback.
Cloud First via AWS
The deployment of Bitmovin’s Playback systems is already underway, with a launch scheduled for January 2026. It was selected following a proof-of-concept process when Bitmovin’s responsiveness and understanding of both cross-platform streaming challenges and the nuances of the French media landscape played a key role in RMC BFM’s decision.
By accessing Bitmovin via AWS Marketplace, RMC BFM gains access to a very scalable, cloud-native system that simplifies deployment and aligns with its long-term infrastructure goals. Stefan Lederer, CEO and Co-Founder of Bitmovin said, “Our player was built to solve the challenges RMC BFM is addressing, delivering consistent, flexible, scalable playback across a diverse range of platforms and integrations.” bitmovin.com
