TELUS uses Broadpeak’s Origin Packaging with CDN caching to simplify video streaming, reduce infrastructure and storage costs and deliver a high quality of experience to subscribers.
Communications technology company TELUS is using Broadpeak’s Origin Packaging solution to simplify video streaming. Running on Google Cloud Platform, Broadpeak’s high-performance origin packager reduces TELUS’ infrastructure costs while enabling the operator to deliver a high quality of experience to subscribers.
“As VOD evolves into a long-tail application – taking advantage of periods when less sought-after content can turn a profit due to low marketing and distribution costs – efficient CDN caching becomes more critical than usual. Without it, providers will need to stream from the origin more frequently, driving up costs,” said Jacques Le Mancq, CEO at Broadpeak. “We’re pleased that TELUS is using our high-performance origin packager to keep their infrastructure and operational expenses in check.”
Broadpeak’s Origin Packager features a high performance, scalable just-in-time packaging engine that allows content libraries to store data in only one format, which reduces storage capacity. It packages and encrypts live and VOD streaming content in commonly used ABR formats – including HLS and MPEG-DASH – and records them for non-linear use cases such as time-shifting, start over, catch-up, VOD and cloud DVR.
Broadpeak’s Origin Packaging Solution covers content accessed through all types of services – live, VOD, CatchUp TV, StartOver, cloudDVR and so on – and formats such as ABR protocols, subtitles, DRM and Ad markers. To optimise processing and improve efficiency, it can take advantage of on-the-fly and multiple-output packaging, for example.
Broadpeak’s just-in time packaging feature reduces the need to encode and store resources in advance. This feature combined with a built-in cache mechanism that supports high throughput capacity, can generate significant savings for a provider. Also, as Broadpeak’s Origin Packaging is able to deliver content to any off-net or on-net CDN, users can deliver content through a chosen CDN and use a combination of delivery infrastructures with the advantage of a single origin.
At TELUS, the packager optimises infrastructure costs by keeping the number of software instances needed for packaging content to a minimum, which is crucial given the operator’s massive VOD library of approximately 150,000 assets. Moreover, it supports such features as VOD thumbnails, resulting in a friendlier video streaming experience for subscribers. TELUS is also using Broadpeak’s 24/7 managed services to deploy, run, monitor and fine-tune its video streaming service.
The Broadpeak Origin Packager is under continuous development and includes newer innovations such as CMAF-LL, subtitle OCR, precise scrubbing, watermarking and others. CMAF-LL, for instance, eases encoding and delivery for multiple device types by creating a standard encryption method that each device can decode easily. The result is smaller file sizes and improved transmission and playback. Compatible with both HLS and DASH, CMAF removes the need for redundant files and can transmit smaller chunks in sequence to control latency. broadpeak.tv
