Ross Video has acquired audio software developer LAMA, to integrate audio mixing tools into existing video workflows, pulling together the stages of production and simplifying projects.
Ross Video has acquired LAMA, an audio production software developer that specialises in live mixing. The purchase has the potential to strengthen Ross Video’s core audio technology and audio product lineup, as well as adding an experienced team to the company.
Ross’ Executive Vice-President & Chief Marketing Officer Jeff Moore said, “We are excited to welcome the LAMA team to Ross. This acquisition extends our audio capabilities, both on-premises and in the cloud.”
From Live Broadcast to Streaming to Esports
Designed for use by experienced audio engineers or streaming content creators, LAMA’s software emphasises speed, flexibility and integration, and supports use cases ranging from live broadcasts and esports to corporate events and streaming. Its features and software-defined approach address connectivity, mixing and mix automation. Examples of LAMA in use include Eurosport’s Olympic Games Paris 2024, and integrating esports audio with NDI at SK Gaming.
“LAMA was built to challenge the traditional complexities of live audio,” said Ewan Cameron, Co-founder and CCO of LAMA. “Joining Ross Video allows us to keep innovating while expanding access to our technology through a widely recognised global brand.”
Connectivity, Mixing, Automation
On the connectivity side, LAMA Connect’s software audio patchbay and protocol converter functions simplify the connection and routing of diverse audio sources and targets. Users can connect to ASIO drivers, Windows audio and direct sound sources, NDI streams, Dante streams, Web RTC streams and also VST audio plugins.
Broadcast, proAV and streaming operators can use LAMA Mix to replace traditional hardware mixers with software, and make their systems more flexible and scalable. LAMA Mix has most of the same features and functionality normally found on a full-scale hardware mixing desk.
Where LAMA AutoMix is also used, operators can connect multiple audio signals from commentators, international sound, music beds and video sources and then automatically output a balanced, standards-compliant mix in real time.
Through the LAMA acquisition, Ross says that the intention is to give live production customers access to integrated audio mixing tools that fit into existing video workflows, pulling together the stages of production to simplify projects.
LAMA’s audio production software will be available for demo at IBC 2025 on Ross Video’s stand. www.rossvideo.com
