Bitmovin’s updates to its AI Scene Analysis help streaming providers access the potential of their content libraries withadvanced scene-type detection and AI-driven highlight generation.
AI Scene Analysis
Bitmovin has made major updates to its AI Scene Analysis (AISA) tool. Designed to help streaming providers access the potential of their content libraries, enhanced AI Scene Analysis now includes multi-language output, advanced scene-type detection for smarter ad placement, and AI-driven highlight generation for short-form clips - an upcoming feature.
With these updates, broadcasters, OTT platforms and content owners can automatically surface key video moments, generate AI-driven highlights and create multi-language summaries - increasing audience engagement while uncovering new monetisation opportunities.
Adding to the contextual advertising and automatic ad scheduling pipelines announced in March, Bitmovin's new short form clip generation feature automatically creates vertical videos, trailers and social media-ready clips from long-form content. This enables content providers to maximize content reuse and reach audiences across platforms like TikTok, Instagram Reels, and YouTube Shorts.
The new multi-language output capability allows providers to create AI-powered summaries in multiple languages for their entire content catalogue. This not only enhances accessibility but also ensures content is discoverable across global audiences.
Using AI Scene Analysis at the granular scene level, streaming services can improve monetization with context-aware ad placement, and avoid interrupting key moments by using precise scene-boundary detection. It is also possible to extract metadata aligned with IAB taxonomies (the Interactive Advertising Bureau’s standardised language used when describing content) to deliver more relevant, brand-safe advertising.
Jacob Arends, Senior Product Manager, Playback and AI, Bitmovin
"Video providers are challenged with dealing with vast content libraries," commented Jacob Arends, Senior Product Manager, Playback and AI, Bitmovin. "With these latest updates, AI Scene Analysis gives video providers the ability to quickly create metadata and use it for recommendations and content reuse as well as batch processing for intelligent ad placement."
Bitmovin also announced an upcoming Summarization Companion, which expands beyond simple summaries to deliver nuanced, verbose metadata. This metadata can support advanced large language model (LLM) workflows, improving content discovery, search and personalised recommendations.
Additional innovations in the pipeline include voice-activated search to help developers locate code and documentation faster, and new agentic AI services for workflow automation.
Bitmovin will show the latest AI Scene Analysis pipelines in partner demos with Media Tailor, Broadpeak, Think Analysis, Data Graphs and Nomad at IBC 2025. www.bitmovin.com
