Ross Video acquired audiovisual production workflow developer ioversal, creator of the Vertex platform for immersive experiences, to strengthen its end-to-end live production ecosystem.
Ross Video has acquired ioversal, an audiovisual production workflow developer and the creator of Vertex, a platform for immersive experiences. The acquisition marks Ross’ expansion into experiential tools and systems, strengthening its end-to-end live production ecosystem.
The Vertex AV production suite has earned recognition through high-profile installations around the world, in use for interactive exhibits, live entertainment, large-scale productions and dynamic projection mapping. Vertex suite’s tools unify video, audio, lighting and control into one system to create, manage and automate experiences.
Ross sees Vertex hardware-independent software both as a new way to help customers tell their stories, as well as a means of extending the company’s live production solutions into the experiential world and opening creative possibilities.
The acquisition is an opportunity for Ross to broaden its portfolio across broadcast, sports, entertainment and live events, taking advantage of ioversal’s expertise in media servers and interactive control systems. Their team strengthens Ross Video’s ability to deliver innovative, end-to-end solutions by combining live video production with experiential AV.
Vertex gives users a flexible editing interface and precise timeline programming with a high performance playback engine. It includes support for over 180 video codecs and image formats, ready for 2D or 3D workflows. Using the integrated Vertex node framework, operators create logic programming by adding components via drag and drop, instead of writing code. for automation tasks, Vertex has its own integrated scripting language.
“Joining Ross Video is a natural next step in our journey. Ross shares our passion for empowering customers and our belief that innovation should always serve creativity,” said Jan Hüwel, Co-Founder of ioversal.
“From the very beginning, our mission with Vertex has been to simplify complex audiovisual productions and give creators the freedom to focus on storytelling rather than technical hurdles,” said Martin Kuhn, Co-Founder of ioversal. “Together, we’ll be able to bring Vertex to an even wider audience and unlock incredible new possibilities for experiential media. We are deeply proud of what our team has built and are excited to be part of the Ross Video family.”
Ross Video will introduce the Vertex production suite through a series of demos and showcases in the coming months, highlighting the platform’s creative potential and integration within Ross Video’s ecosystem. www.rossvideo.com
