Telestream’s and ScorePlay’s strategic partnership and live sports workflow makes key sporting moments available for discovery, publishing and commercial activation in near real-time.
Telestream has formed a strategic partnership with ScorePlay, a developer of AI-powered media infrastructure for sports operations, that combines live ingest with sports media management, creating a new live broadcast workflow. Currently used to support high-level international sporting events, professional leagues and major broadcasters, the combined Telestream and ScorePlay workflow makes each captured moment immediately available, giving rights holders the opportunity to engage audiences, activate sponsors and maximise the value of sports events.
Immediate Expectations
The collaboration starts with live capture, ingest and media processing capabilities, with AI-driven workflow automation, through Telestream's Vantage. Meanwhile ScorePlay makes the content usable anywhere. Files created on-premise become accessible instantly, in real time, to broadcasters, editors, social and digital teams, and commercial partners from any other location in the world – all of whom can organise, discover and distribute content at scale.
"The instant replay has taken on a new meaning in the digital age, when fans expect to see game highlights across social media channels within moments of it happening," said Charlie Dunn, Executive Vice President of Products at Telestream.
"It's a familiar way to extend an audience’s engagement with sport – now made ubiquitous and ready to distribute. It is effective whether you're a sports team looking to amp up your digital presence, an advertiser capitalising on a shared cultural moment, or a broadcaster aiming to deliver a competitive multi-channel viewing experience.
"But the shelf life of those moments is short,” he said, commenting that the speed at which that moment - a game-winning goal, a championship celebration, or a record-breaking performance - becomes available determines how effectively organisations can engage fans, activate sponsors, support broadcasters, and maximise the value of their media rights.
Speed Matters
It matters how quickly production teams can get content to partners. The combined functionality of Telestream and ScorePlay puts clips at the team’s fingertips immediately, which means it reaches audiences when their interest is highest. Charlie noted, “In the attention economy, the fastest to hit the timeline wins."
Instead of waiting for files to be transferred, organised and manually distributed, every captured moment is automatically ingested, enriched with AI-generated metadata, and immediately available for clipping, editing, publishing and distribution across broadcast, digital, social and commercial channels. The result is a faster, more intelligent content supply chain that enables sports organisations to respond while fan excitement and commercial value are at their peak.
Flexible, Simple and Comprehensive
"Live sports organisations need workflows that are comprehensive enough to meet broadcast requirements, flexible enough for digital teams, and simple enough for distributed users to access and operate in real time," said Victorien Tixier, co-founder and CEO, ScorePlay.
"ScorePlay was built to give sports organisations a modern media infrastructure for managing and monetising content. By integrating with Telestream, our users have a live workflow that connects high-resolution, industrial-grade ingest, proxy access, real-time clipping and archive creation inside a single sports-focused platform."
The combined Telestream and ScorePlay solution is available immediately. Both companies will show the integrated workflow at IBC2026 in Amsterdam. www.telestream.net and www.scoreplay.io
