EditShare, Imagine Communications and Octopus Newsroom have integrated their capabilities into a scalable, customised system that increases efficiency at Media Prima.
Media Prima in Malaysia operates several different television networks, digital platforms and print publications, serving millions of viewers and readers daily. In recent years, with a focus on breaking in their newsroom, speed, efficiency and scalability have become priorities for the company, leading to an upgrade of the facility. The project, delivered in collaboration with Octopus Newsroom and Imagine Communications, has resulted in new, integrated workflows that better support the demands of modern news production.
At the foundation of the upgrade, EditShare's EFS 450 High Availability storage system serves as scalable, high-performance shared storage, accessed through EditShare FLOW asset management software. FLOW also organises and facilitates content access across teams, who use it as the backbone for collaboration and integration.
In the Newsroom
Octopus Newsroom, designed from a journalist’s point of view, supports editorial planning and story management, and at the playout end, Imagine Communications handles content delivery to audiences. Working with these three systems, Media Prima’s teams have been able to set up and accelerate simplified, effective workflows, starting with content acquisition and carrying through to final broadcast.
The new newsroom produces in full HD. It supports both file-based ingest from multiple camera vendors, and baseband ingest such as capturing video streams coming from a studio, tape or other line feeds, giving Media Prima greater flexibility when acquiring content. Journalists can initiate story editing, creating quick sequences or rough cuts directly within the Octopus Newsroom interface, then finalize content in Adobe Premiere Pro through EditShare FLOW's integrated Adobe panels.
When FLOW projects are imported into other NLEs like Premiere, all timeline cuts are preserved and comments and markers are tagged with timecode to give creative direction for finishing. This means users can access the entire database directly through the FLOW panel, without leaving Premiere. Users can browse and import content from EFS storage with a single click. A dedicated search function is included, and metadata comments and markers created in FLOW are imported and visible within the Premiere sequence.
The finished files are then exported back to EditShare EFS storage, where Imagine Communications' broadcast infrastructure takes control of newsroom rundowns for on-air delivery.
Collaboration
ACE Identity, a Kuala Lumpur systems integrator specializing in broadcast, led the project. Their expertise integrated the capabilities of EditShare, Imagine Communications and Octopus Newsroom into a customised system that can scale, and works efficiently within Media Prima's demands.
"This project is an example of EditShare's open approach to media workflows," said Tara Montford, Co-Founder and EVP Sales at EditShare. "We are proud to work alongside developers and providers such as Octopus Newsroom and Imagine Communications to deliver a solution that meets Media Prima’s specific requirements. By collaborating with industry leaders, we ensure our customers benefit from the most flexible, efficient and scalable workflows possible." editshare.com
EditShare's EFS 450 High Availability storage system
