Bbright and Junger Audio collaborated on the transport of Serialized ADM (S-ADM) metadata over the new SMPTE ST 2110-41 standard, an important development in object-based audio.
BBright, an Ultra HD playout solutions provider, and Jünger Audio, a specialist in audio processing, have achieved interoperability of BBright's playout system with Jünger Audio's flexAI platform. This collaboration enables the transport of Serialized ADM (S-ADM) metadata over the new SMPTE ST 2110-41 standard, marking a significant development in upcoming audio workflows.
S-ADM is metadata that describes the elements of an audio program needed to enable object-based personalization in TV productions. This past summer of 2024, France TV and other European broadcasters used it for the first time to broadcast some of the large-scale sporting events happening in the region.
Through extensive joint testing, BBright's playout solution has been confirmed as the first to support SMPTE ST 2110-41, successfully transmitting S-ADM metadata over IP-based infrastructures to Jünger Audio's flexAI hardware device AIXpressor. This achievement makes it possible for broadcasters to deliver immersive and object-based audio experiences, and carry out high-quality, scalable audio processing in both live and recorded productions, now and into the future.
Jünger Audio's flexAI combines a reliable real-time hardware foundation with flexible, software-defined applications. The user’s decision regarding the actual processing device and its interfacing can be made almost independently.
BBright Integrated Playout is a software-based media platform that addresses high resolution ingest, playout and channel applications, up to Ultra HD. "We are pleased to demonstrate the interoperability of our playout solution with Jünger Audio's AIXpressor," said Guillaume Arthuis, Founder and Managing Director at BBright. "The ability to transport S-ADM over ST 2110-41 opens new potential for broadcasters aiming to implement the newest audio workflows, including Dolby Atmos and AC4 audio compression, for example."
"Jünger Audio has been contributing to immersive and object-based audio processing innovation for some years," said Friedemann Kootz, Co-CEO at Jünger Audio. "With our successful integration with BBright's technology, our companies pave the way for uninterrupted, high-quality object-based audio transmission, ensuring broadcasters have the necessary tools to deliver exceptional listening experiences."
The adoption of SMPTE ST 2110-41 represents a major step forward in IP-based media transport, allowing for more flexible and efficient metadata transmission in professional broadcast environments. The collaboration between BBright and Jünger Audio supports their shared vision of enabling cutting-edge technology that meets the evolving needs of the industry. www.bbright.com
