DNEG Group’s Brahma content technology company, has acquired Metaphysic, an AI content creation technology developer, to accelerate development of Brahma's AI-powered products.
Brahma, an AI and content technology company created by the DNEG Group, has acquired Metaphysic, an AI content creation technology developer. The acquisition, implemented as a merger, will accelerate development of Brahma's AI-powered products for enterprise, IP rights-holders and content creators across various industries, who need to create high quality content at scale.
The valuation of Brahma after the transaction is US$1.43 billion. Abu Dhabi-based investor United Al Saqer Group (UASG) will join DNEG Group to invest a further US$25 million into Brahma. This follows UASG's US$200 million strategic investment in the DNEG Group in 2024. Metaphysic's existing investors, including Liberty Global, S32, Rakuten Capital, TO Ventures and 8VC will become shareholders in Brahma.
Brahma will develop AI, data and content workflow tools as part of a suite of AI-native products designed to create user-customised video, image and audio content. After the transaction, Brahma's global team will include more than 800 engineers and creative technologists, bringing together DNEG Group's technology portfolio with Metaphysic's AI innovations. This is combined with the CLEAR AI platform for rapid in-house AI development, and Ziva's digital human and character simulation software.
CLEAR AI is a Prime Focus Technologies company and another software developer for the M&E industry. Their tools support content production, management, preparation and distribution through a straightforward UI, public API and ready-to-use applications, sold as separate AI modules or as a package.
This announcement follows Ziva’s recognition with a 2025 SciTech Award by the Academy of Motion Pictures Arts and Sciences, and news of Metaphysic's AI neural performance tools being honoured at the Visual Effects Society Awards with the Emerging Technology Award.
Brahma's executive management team is led by Executive Chairman Prabhu Narasimhan; Founder and CEO of the DNEG Group Namit Malhotra, who continues as interim CEO of Brahma; and Metaphysic CEO Thomas Graham, who also serves as President of Brahma [see image just above, L - R]. Upon integration of Metaphysic with Brahma's technology and team, Thomas Graham will transition to become CEO of Brahma.
Other members of the Brahma executive leadership team include Prime Focus Technologies CEO & Cofounder Ramki Sankaranarayanan, who will also become President of CLEAR; DNEG Group CTO Paul Salvini, who will also serve as CTO of Brahma; and Ziva Director of Character Tools and Workflows Crawford Doran, who becomes Vice President of Ziva.
"With Brahma, we are taking DNEG's visual effects and animation tools and combining them with generative AI to create a suite of AI content products, including a photorealistic AI video creator," said Prabhu Narasimhan, Executive Chairman, Brahma. "I am excited to take Brahma from a niche user-base focused on high-end movie and TV production, to enterprise and content creators across many industries. If you have the imagination and a story to tell, we have the tools to bring your story to life faster, more cheaply and with a better result."
"Brahma offers businesses a strategy for generative AI content creation, from owning their data to delivering user-customized AI-driven video, image and audio content," said Thomas Graham, CEO of Metaphysic and President of Brahma. "By bringing together the teams at Brahma and Metaphysic, we can deliver an operating system for generative AI content that starts with securing your IP and ends with new revenue streams built on a suite of products that deliver Hollywood-quality content and experiences at a massive scale."
Namit Malhotra, Founder and CEO of the DNEG Group and interim CEO of Brahma, said that Brahma's acquisition of Metaphysic speeds up the development of a new type of content creation products, running on AI engines. "IP rights-holders and content creators across every sector – from media and entertainment, to retail, to healthcare, to education and beyond – will be able to use these tools to create content at a scale and fidelity that is currently reserved only for those with the highest budgets. Brahma will redefine how stories are told." www.dneg.com/technology
