Vizrt Viz Arena 5.2 image-based sports AR graphics and virtual advertising added to Viz Now
Vizrt Viz Arena 5.2 – the image-based sports AR graphics and virtual advertising solution – will be the latest live production solution to be added to Viz Now, Vizrt’s automated deployment tool that breaks down the barriers to cloud.
Powered by Viz Engine 5, Vizrt’s versatile real-time live 3D graphics renderer and compositor, supported by NDI In/NDI Out capability, Viz Arena 5.2, is the first live hyper-real 3D graphics and virtual ads solution to provide customers with a premium AR experience – for the first time in the cloud.
“Simply ingest an NDI stream of a game into your cloud instance and add virtual graphics – it really is that simple,” says Ulrich Voigt, Global Head of Product Management. “This is extremely interesting for revenue-enhancing use-cases such as virtual ad insertion, and the inherent scalability and simplicity of the workflow reveals the promise of Vizrt’s cloud-first, NDI-native live production strategy.”
Viz Now enables easy deployment of 4K switching, broadcast-quality overlay graphics, audio mixing, intercom, and – with the release of Viz Arena 5.2 – AR graphics, seamlessly at the click of a button, and in under 15 minutes.
Viz Arena sets a new standard for cloud-based production efficiency, simplicity, and speed. Effortless insertion of live AR graphics, unrivaled live image-based camera tracking, and advanced AI keying means sports broadcasters and rightsholders are up and running in minutes.
Voigt continues, “With NDI at its very core, Viz Arena gives our customers the opportunity to move into IP video production and experience all the flexibility it offers, including the many ways to scale up productions and deploy their operators to suit any need.”
In addition to cloud support, Viz Arena can also be deployed on-premises, so you always have the choice of selecting the optimal production workflow.