Journey, multidimensional experience agency, has acquired Dimension Studio in the UK, who specialise in virtual production for film and episodic TV, animation, location-based entertainment and live experiences.
Floating Points
Journey, a design agency focussed on multidimensional experiences (MDX), has acquired Dimension Studio in the UK, who specialise in virtual production for film and episodic TV, animation, location-based entertainment and live experiences. The acquisition serves Journey's interest in design across multiple mediums.
Experiences that Connect
Journey builds experiences that connect people, brands and culture. Recent projects range from immersive storytelling at the Empire State Building, to opera in The Adventures of Kavalier & Clay, the audience experience at Sphere, and visualisations of urban destinations of the future like Qiddiya.
The acquisition strengthens Journey's ability to scale globally, using Dimension's UK base, international reach and production infrastructure to support clients worldwide. It also aligns with Journey's experience-led approach by bringing Dimension's technical expertise under the same roof. Together, the combined teams will contribute to the future of immersive experiences, digital humans, spatial storytelling and industry innovation at scale.
Qiddiya
Life at Dimension
Over the past decade, Dimension has helped define and push the potential of real-time production for blockbuster films, immersive mediums and live experiences. Creatively and technically, their team has been leading the way in end-to-end virtual production, making it a natural partner for Journey.
As innovators in real-time technologies, production and AI, Dimension brings new potential for speed, flexibility and visual fidelity to content creation. Also expert in Unreal Engine–powered and AI-enabled animation, the studio accelerates production through rapid iteration, virtualised environments and continuous collaboration. It also applies real-time tools to concerts, location-based experiences and multi-venue activations, helping creative teams and event producers visualise, plan and deliver projects. This fluency across craft, technology and scale strengthens Journey's mission to deliver multidimensional experiences around the globe.
Based in London and operating internationally, Dimension has worked with major studios such as Disney, Netflix, Amazon, Apple TV+ and Sony Pictures. As well as its own projects currently in production, the studio's recent film and TV projects include Those About To Die for Amazon, Masters of the Air for Apple TV+, Robert Zemeckis' Here, Universal Pictures' Wicked parts 1 & 2, and Taika Waititi's Time Bandits.
Empire State Building
The team at Dimension Live has delivered recent projects for international artists, including Röyksopp and Floating Points, and at major live events, including the Glastonbury Festival.
Partnership with Potential
"At Journey, we believe the future of design belongs to those who can bridge imagination, storytelling and technology," said Andrew Zimmerman, CEO of Journey. "Dimension embodies that philosophy completely. Together, we're not just creating new forms of content – we're inventing new ways for people to experience the world."
"Dimension is a trusted partner and co-producer for filmmakers everywhere, helping them to recognise the creative potential of real-time, virtual and AI production," said Dimension Co-Founder and Co-CEO Steve Jelley. "Aligning with Journey creates opportunities for everyone to expand those partnerships to deliver amazing experiences in any medium."
Simon Windsor, Co-Founder and Co-CEO at Dimension Studio with Steve, commented, "This partnership is as much about people as it is about virtual production and technology. Journey's design-led ethos aligns perfectly with our culture of creative experimentation and production innovation. Together, we can empower clients and visionary creators to tell stories in ways the world has never seen."
Time Bandits
The transaction was supported by private equity firm Growth Catalyst Partners (GCP), which focuses on investments in tech-enabled creative businesses.
"Dimension as part of Journey marks an exciting chapter of growth for the platform – bringing together two creative organisations that share a vision for the future of immersive content, creative technology and digital storytelling," said James O'Callaghan, Managing Director at Growth Catalyst Partners. "This partnership helps create a true end-to-end multidimensional experience studio with the ability to blend strategic thinking with creative and technical expertise to deliver solutions across industry sectors and mediums." dimensionstudio.co
