Moving Picture Company (MPC)has appointed Lucinda Keeler as Head of Production for its London studio, bringing over 20 years of experience and leadership in the VFX industry.

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VFX studio MPC (Moving Picture Company), part of the Technicolor Group, has appointed Lucinda Keeler as Head of Production for its London studio. Lucinda has worked over 20 years in the VFX industry, bringing experience and leadership to this role.

Reporting into MPC’s Global Heads of Production Luke Groves and Alexandra Daunt Watney, Lucinda will manage all aspects of the London studio’s production pipeline. Her focus will be on optimising workflows, advancing technical capabilities and overseeing the delivery of shots for feature film and episodic projects. Under her guidance, MPC aims to further improve its production processes, reinforcing its position as a leader in visual effects and animation.

Most recently, Lucinda served as VFX Producer for Showtime’s historical drama The First Lady and Hulu’s miniseries We Were the Lucky Ones, overseeing project delivery while collaborating closely with showrunners and creative teams to align the visual effects with the overall vision. Prior to this, she was VFX Producer at Framestore, overseeing production on movies including director Andy Serkis’ Mowgli: Legend of the Jungle.

Her career includes working at major studios, contributing to several of the most successful blockbuster films of recent years. In 2018, she was part of the team that delivered the impressive visual effects for Disney’s Maleficent: Mistress of Evil and Netflix’s Cursed. In 2013, she joined Paramount Studios as VFX Coordinator for the global phenomenon World War Z. Earlier in her career, Lucinda made a significant impact at Warner Bros., where she worked on the Academy Award-winning space story Gravity.

Lucinda’s journey in the VFX industry began at Framestore, where she quickly rose through the ranks from Data Operator to VFX Line Producer, laying the foundation for her career.

"I’m excited to join the incredible team at MPC London and be part of a studio that consistently sets the standard for artistry and innovation in visual effects," said Lucinda. “Having long admired their work, I'm excited to collaborate with them to create compelling visuals and help bring our client’s visions to life.”

Andrea Miloro, Chief Business and Strategy Officer, MPC and Mikros Animation commented, “Lucinda’s appointment marks an exciting new chapter for MPC. Her wealth of experience and leadership will be key as we expand our production capabilities to meet the growing demands of film, TV and streaming services.” www.mpcvfx.com