Digital Domain announced the strategic addition of two industry veterans to its newly formed Advertising Experiences group.
Neil Gabriel (left), Executive Producer, and Marcus Wesson, Principal Creative Director, at Digital Domain's new Advertising Experiences group.
Digital Domain announced the strategic addition of two industry veterans to its newly formed Advertising Experiences group.
Neil Gabriel has joined Digital Domain as Executive Producer, bringing with him extensive experience in leading production teams and establishing in-house studios at renowned ad agencies, including TBWA's The Collective, ATTN and Hawthorne Advertising. His leadership on The Collective's AT&T National Retail Marketing account and his pivotal role in launching brands such as Home Advisor and Vari and creating campaigns for clients including L'Oreal, McDonald's, Petco, Google, Airbnb and Dyson highlight his experience in the industry.
Marcus Wesson will serve as Principal Creative Director of the newly formed group. Marcus is recognised for his outstanding work at top-tier agencies such as TBWA\Chiat\Day, DDB, and 72andSunny. His award-winning campaigns for global giants like Activision, Nissan, Honda, CKE Restaurants and Nestlé have earned accolades from such organizations as the One Show, Clios, Effie's, Fast Company, Communication Arts, D&AD, FWA, Creativity Online, Adweek, the Beldings, Webbys, American Photo Magazine and TBS' Funniest Commercials.
In their new roles, Neil and Marcus will revitalize and reshape the development and implementation of distinctive advertising experiences across various projects, platforms and media. As creative partners for production companies, agencies and brands, they will lead teams in creating and delivering innovative content to bring ideas to life, using Digital Domain's award-winning talent and tools.
The new hires at Digital Domain mark a significant step in the company's evolution, positioning them as a division focussed on the future and ready to handle new technology for advertisers, gaming and the new media landscape.
Both of them will report directly to Lala Gavgavian, President and COO of Digital Domain, who said, "Today marks an exciting new chapter for our Advertising Experiences unit as we relaunch under the visionary leadership of our newly appointed executive team. With their wealth of experience and forward-thinking approach, we are not just reviving the business, we are transforming it by combining fresh innovation with our proven legacy.
We are also taking advantage of new insights and strategies to meet the evolving needs of our customers. We are stronger, more agile and ready to take on tomorrow's challenges with renewed focus and energy." By combining Digital Domain's rich history in content creation with pioneering VFX capabilities, the company aims to take brand storytelling to new heights. http://www.digitaldomain.com/
