At IBC Pebble presents its plans for virtualisation and cloud-based playout, plus new standards and models including Dynamic Media Facility, cloud infrastructure and AI-assisted operations.
Pebble will present its developments for the new generation of media operations at IBC2026, gearing up for the changes to come. The company’s developers will be on hand to talk over their roadmap for virtualisation and cloud-based playout, alongside new technologies, standards and operational models including Dynamic Media Facility (DMF), cloud infrastructure and AI-assisted operations.
“Broadcasters and media enterprises around the world are changing fast and looking for more adaptable infrastructures, more flexible deployment and more intelligent workflows,” said Peter Mayhead, CEO of Pebble. “At IBC we'll show how we're answering that, with a virtualisation and cloud roadmap that lets operators deploy on-premises, in the cloud or hybrid environments, on their own terms. The same principle applies to AI.
Intelligence around a Deterministic Core
"Used judiciously, AI can be transformative, but in playout it earns its place working around our core engine, not inside it,” Peter said. “Frame-accurate execution has to stay deterministic, so we’re adding intelligence around that engine. Since NAB we’ve continued to develop that approach, exploring how AI can support monitoring, operational workflows and decision-making.
“Our approach to cloud and hybrid architectures is no different. They build on the security and reliability our customers already trust from their on-premises systems.”
Pebble continues its active engagement with industry bodies including the DPP and JT-DMF, the Joint EBU/AMWA Task Force on Dynamic Media Facilities. Through its involvement in these initiatives, Pebble is helping to shape the standards and operational approaches that will underpin future media infrastructures, ensuring its product roadmap reflects the real-world expectations of broadcasters and media organisations.
Those expectations include the agility to support new business models, operational methods and content delivery workflows. In turn, they will drive the deployment of increasingly flexible software architectures and the tactical choice of on-premises, cloud or hybrid environments.
Automation in Cloud-Native Architecture
In particular, Pebble's roadmap reflects that flexibility, with ongoing work to evolve Pebble Automation towards a cloud-native architecture while continuing to enhance Pebble Integrated Channel and Pebble Remote.
“Our leadership comes from deep expertise and long-standing relationships with the broadcasters and integrators we work alongside,” Peter said. “With more than 25 years of experience helping broadcasters adapt to change, we've earned a solid position by understanding our customers' current and future business goals, and by constructing a platform that supports them for the long term while protecting the investments they've already made in hardware, workflows and people.
"The future of our industry will demand even greater flexibility and adaptability through operational intelligence,” he said. “That has always been Pebble's strength, and today we're investing heavily in the technology and architectures that will deliver it, while continuing to supply reliability, security and operational confidence for broadcasters.” www.pebble.tv
