TAG Video Systems, a developer of software-based IP monitoring, deep probing, logging and real time visualisation, is strengthening its technical and sales teams and joining the SVTA.

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TAG Video Systems, a developer of software-based IP end-to-end monitoring, deep probing, logging and real time visualisation, is strengthening its technical and sales teams. The move reflects the Company’s commitment to staying ahead of the technology curve as IP continues to change the broadcast landscape. TAG’s Zer0 Friction approach helps broadcasters, content creators and distributors to minimise complexity and manage the pace of change while competitively enabling business operations.

Robert Erickson steps into the role of Vice President of Sales Americas from VP Live Production & Sports. Backed by 25 years of experience, Erickson brings a thorough understanding of emerging and evolving technologies and how to maximise them in the fast-paced broadcast and IT markets. In his new position, Robert will tap into his visionary approach to ensure customers derive the maximum benefit from TAG’s versatile platform, enabling them to focus on business growth and new opportunities instead of technology. Under Robert’s leadership the sales team will be prepared to tailor solutions to meet each customer’s unique broadcasting needs.

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Left to Right: Robert Erickson, Viktor Rzesanke

TAG also welcomes Viktor Rzesanke as a Technical Application Specialist. Viktor will be responsible for integrating TAG’s software into diverse broadcasting environments to not only enhance but simplify customers’ workflows and facilitate seamless interoperability and customisation.

With his extensive background in broadcasting and his technical expertise, Mark Davis is now the Director of Sales – Americas. In his new role, Mark will focus on simplifying the growing complexities of customer workflows, ensuring they fully utilise TAG’s capabilities to enhance their operations. Mark will draw on his technical acumen to help customers navigate the constantly evolving M&E landscape and rapid pace of change inherent in TV broadcasting technologies to optimise business opportunities and operational strategies.

Also, the promotion of Richard Harvey to Customer Success Team Lead – Americas will ensure smoother onboarding and ongoing support for TAG customers. Richard's role is crucial in guaranteeing customers experience a smooth transition to TAG solutions, maximize the advantages of the platform, simplify their complex operations and deliver exceptional quality at scale to their clients.

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Left to Right: Mark Davis, Richard Harvey

TAG Joins SVTA and Sponsors SEGMENTS:2024

TAG Video Systems has further announced that it has joined the Streaming Video Technology Alliance (SVTA), an industry forum comprised of leading companies from the online video ecosystem. Joining the Alliance will allow TAG to collaborate with other members to tackle technical challenges and develop best practice solutions aimed at delivering an optimal viewing experience anywhere, anytime, on any device.

“TAG is delighted to join the Streaming Video Technology Alliance and collaborate with the brightest minds in the video value chain,” said Michael Demb, TAG’s VP of Product Strategy. “As the adoption of IP increases it becomes more complex and important for customers to monitor streams, ensure their safe delivery, and leverage their own data for expanded business options. The Alliance’s diverse membership opens the door to a wealth of ideas and provides a path to creative solutions that will keep our customers ahead of this technology evolution to deliver an exceptional entertainment experience.”

On February 14, TAG will sponsor SEGMENTS:2024, a one-day public conference focusing on streaming operations organized and hosted by the SVTA. TAG will join streaming video experts in an SVTA Working Group Update on Live Streaming to share ideas and expertise and provide updates on current projects. SEGMENTS:2024 will be held at the Denver Marriott Tech Centre. 

“The Streaming Video Technology Alliance was established to develop an open architecture, propose standards, and promote best practices to support the future of streaming video,” said Jason Thibeault, Executive Director, Streaming Video Technology Alliance. “We welcome TAG Video Systems to the SVTA.

“They join leading organisations from across the industry to help the SVTA shape the future of online video by collaborating, discussing, and planning how the video ecosystem can operate openly and scale to best meet consumer demand.”

Founded in 2014, the Streaming Video Technology Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which will include the development of standards and best practices for an open architecture that will operate across the entire online video value chain. The SVTA is currently focused on identifying issues and solutions related to open architecture, quality of experience and interoperability.  tagvs.com